The Marketing Society of Kenya (MSK) is the national umbrella body for all marketers in Kenya whose key mandate is to empower and regulate the marketing industry by creating a policy that governs the Marketing Industry, education and training of professionals, corporates and entrepreneurs, marketing and business mentorship and arbitration through the Advertising Standards Board.
In the twentieth century, marketing became a new driver of change in society. Beyond the awareness that the products we consume are marketed to us; we should also be aware that marketing processes also determine the political leaders we choose, where we invest our savings, where we go to learn, whether we take care of
The customer loyalty and retention landscape is changing rapidly and is more likely to accelerate in 2016. More corporates are viewing their loyalty investments as an opportunity to gain competitive advantage and differentiate from competitors. Maintaining customer loyalty is also an opportunity for positive ROI for the business as a profit pathway rather than a
The annual digital Masterclass is a one day industry workshop designed to equip marketing industry specialists with the latest tools and techniques in digital strategy with the aim growing their business and running successful digital marketing campaigns. The delegate will gain from the workshop, advanced knowledge to develop digital marketing strategy, manage, implement, analyze results
Venue: Aga Khan University Graduate School of Media and Communications
Time: 8:00 am - 5:00 pm
Every business organization depends on customers for sustenance, the question is how to create and maintain customer satisfaction. Businesses communicate with their clients in many different ways, especially in our technology rich and information based society. How we treat all this information is where CRM plays a key role.That is why Marketing Society of Kenya
Venue: MSK Offices
Time: 8:00 am - 5:00 pm
The Marketing Society of Kenya offers an array of services for its members being the hub for all things marketing. This array of services includes research in areas of marketing for clients, MSK also sits in judging panels such as Nairobi Show, Brand Kenya and Kenya Tea Board. MSK in partnership with Association of Practioners in Advertising (APA) sits in the Advertising Standards Board to ensure that its self regulation system works in an efficient and sufficeint manner. MSK also offers mask match services to the marketing profession through job placement and consultancy in all areas of marketing.Learn More
Knowledge is power and learning never stops. MSK offers practioners and academic courses to its members ensuring continuity growth in fields of expertise. MSK offers both in-house and public training courses, in line with trends in the market. As a member one may join the 6 month practioners courses or participate in the monthly trainings we offer.Learn More
Are you a marketer? Join one of our memberships today. Become a corporate member, full member, associate member or a student member and get your news, market trends, Sokoni publications and invite to events, conferences and summits.As we try to outline benefits that members can access, we like to remind members that this is a membership society and we welcome input any other benefits they desire. The secretariat is a servant of the society.
Fellows and Warriors
Fellow of the Marketing Society of Kenya(FMSK)
This is a life-long member of MSK who has made tremendous contributions in the field of marketing during their life-time.
Warrior of Marketing Society of Kenya(WMSK)
This category recognizes full members who have made tremendous contributions to the field of marketing in Kenya and beyond.