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MSK Gala 2016

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Venue: Arboretum Park

Date: 18/11/2016

Time: 6:00 pm - 11:30 pm

THEME; BACK TO BASICS; BRAND BUILDING

How to Enter

The MSK Gala Awards aims to award marketing excellence in Kenya, therefore setting standards in the marketing industry. With 16 categories both corporate and individual there is something for everyone this year.

Who can Enter?

Entries can be submitted by owners of a brand or company or their marketing agencies. In the case of agencies submitting, approval from marketing director must be gained. Agencies must provide name, contact and email address for verification. Your membership must be up to date to enter the awards.

Submissions

All entries will be submitted online therefore no paper entries will be required. Entry should take the form of a case study and include a 1 page executive summary. Case Study should be a maximum of 3 pages.You are advised to use creative images to illustrate your paper may include but not limited to charts, smart art, creative art etc. A one page is given to illustrate your organizational summary and a front cover page with organization name, agency name, contact person information and category in which you are submitting.
All submissions should be submitted to submissions@msk.co.ke in PDF, font Calibri, font size 12, PDF’s should not exceed 13MB’s.
Entrants are allowed to attach supporting Power Point presentation not more than 10 slides with links to supporting videos.
Executive summary should cover;

  1. Objective
  2. Strategy and scale of task
  3. Key Results

Entrants are only allowed to submit in 3 categories per brand. A brand submitted in more than 3 categories will be disqualified.
Winning case studies will be shared with members as a benchmark of marketing excellence. If your paper contains sensitive information clearly state and indicate which information should not be shared.

Help

For further information please call the team on 0792001391 or email submissions@msk.co.ke

Entry Fee

  • Corporates and Agencies: Ksh 5000 per entry

Important to Note

  1. Submissions close on 14th October 2016
  2. Submission: Front Cover page; organization name, agency name, contact person details, and category. 1 page organizational summary and executive summary, 3 page case study on campaign.
  3. Entry: Maximum of 3 categories per brand.
  4. Authorization: Marketing Director or equivalent.
  5. Winning case studies will be published as a benchmark of marketing excellence.
  6. All entries must be for campaigns that run in the past 18months up to October 2016.
  • MSK GALA 2016 Categories

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    • The Judges

      JOHN AUKA GECHEO

      Auka is currently the General manager of Supersport East Africa, He takes pride in the fact that SuperSport, has made significant investments in Kenyan sport which is unmatched by any other operator in Africa. SuperSport entered into a partnership with the Kenya Premier League in 2008 as the league’s broadcast rights holders. The company has

      JOHN AUKA GECHEO

      Auka is currently the General manager of Supersport East Africa, He takes pride in the fact that SuperSport, has made significant investments in Kenyan sport which is unmatched by any other operator in Africa. SuperSport entered into a partnership with the Kenya Premier League in 2008 as the league’s broadcast rights holders. The company has over the years invested significantly in the Kenya Premier League, developing it into a powerful, commercial brand. As General Manager for East Africa, He is accountable for both the Strategic and Operational aspects of the business including:

      • Identifying Business opportunities and aligning them with the Company Strategy
      • Managing Television Operations with Customer Service Focus
      • Formulation, Implementing and Monitoring of Business Strategies
      • Maintaining relationships with Business Partners, Government Departments, Sports bodies and 3rd Party Broadcasters
      • Managing the East Africa Office staff and operations
      • Monitoring Financial and Performance Targets for the Region

      As general manager at Supersport Auka is highly experienced in sports marketing and building brands around sports. He has previously worked as General Manager for Kenya Rugby Union and Managing Director at Pacific Sports Limited.

      Carole J. Kimutai

      Carole is currently the Managing Editor of www.tuko.co.ke, the fastest growing Kenyan based news portal that she helped set up in April 2015. She is a journalist with 13 years’ experience in media communication. She has been Editor of various trade publications including: Management (Kenya Institute of Management, Sokoni (Marketing Society of Kenya), Porini (Kenya

      Carole J. Kimutai

      Carole is currently the Managing Editor of www.tuko.co.ke, the fastest growing Kenyan based news portal that she helped set up in April 2015. She is a journalist with 13 years’ experience in media communication. She has been Editor of various trade publications including: Management (Kenya Institute of Management, Sokoni (Marketing Society of Kenya), Porini (Kenya Wildlife Service) among others.

      Carole is an alumni of the Kenya Institute of Mass Communication, Moi University, and the University of Leicester (UK). Her MA dissertation was a case study about the Classic 105 FM Breakfast Show. She is also a prolific writer and has been contributing to various local and international publications, and online news sites like the Sunday Nation, The Star, BizCimmunity.com, Forbes Africa and Forbes Woman.

      Outside her professional duties, Carole is an active Rotarian. She was the 2014/5 President of the Rotary Club of Nairobi East. In January 2015, she led 39 climbers from seven nationalities to the top of Mount Kilimanjaro and raised $40,000 for the eradication of Polio and various water and

      education community projects.
      Email: carole.kimutai@tuko.co.ke
      Twitter: @CaroleKimutai
      Facebook Page: Carole Kimutai

      JOE OTIN

      Joe Otin is the CEO of The Collective, an interactive ad agency in Kenya. He is the chairman of the Advertising Standards Board, the president of PAMRO (Pan African Media Research Organization), and a member of the oversight committee of KARF (Kenya Audience Research Foundation). He is the Rotary International representative to UNEP, and is

      JOE OTIN

      Joe Otin is the CEO of The Collective, an interactive ad agency in Kenya. He is the chairman of the Advertising Standards Board, the president of PAMRO (Pan African Media Research Organization), and a member of the oversight committee of KARF (Kenya Audience Research Foundation). He is the Rotary International representative to UNEP, and is the vice chairman of the Rotary International Communications Committee. He is the chief judge of the Public Relations Society of Kenya (PRSK) Excellence Awards, a member of Marketing Society of Kenya (MSK), he was granted the MSK Marketing Warrior Award in 2010, and has published several papers in local and international conferences, most recently on the subject of return-on-investment of advertising and social media marketing. He has 22 years experience in advertising, production and research.

      Susan Makau

      CEO – International School of Advertising Susan is a seasoned professional in Marketing and Advertising with proven unquestionable commitment to continuous improvement in the advertising industry. She has 20 years’ experience in building local, regional and global brands, cutting across service, B2B, FMCG, NGO and parastatal sectors. Prior to founding International School of Advertising, she

      Susan Makau

      CEO – International School of Advertising

      Susan is a seasoned professional in Marketing and Advertising with proven unquestionable commitment to continuous improvement in the advertising industry. She has 20 years’ experience in building local, regional and global brands, cutting across service, B2B, FMCG, NGO and parastatal sectors.
      Prior to founding International School of Advertising, she held various leadership positions in Advertising including General Manager of TBWA Redsky, Business Unit Director at Ogilvy Advertising and Account Director at TBWA Creative. Before moving into advertising she held marketing positons in Mabati Rolling Mills and Mobil Oil. Susan is possesses skills in training, people management, business development, profitability and entrepreneurship.

      Susan’s passion for professional development is demonstrated in the roles she has held in industry including heading the training committee of the Marketing Society of Kenya (MSK), and more recently secretary and head of training committee in the Advertising Practitioners Association (APA) between 2009 and 2013. Susan is also a volunteer trainer in the Sinapis Entrepreneurship program where is was recently awarded for extraordinary performance in the 2014 program. The premise behind founding ISA, is to offer a professional academy in Eastern Africa, offering skill development in Advertising, Marketing and Public Relations.

      ISA serves organisations by helping them build the skills of their employees in Marketing, Advertising, Sales and Public Relations, in order to give the company increased visibility, brand value and bottom-line. Susan holds a Bachelors of Education in Business Studies and Economics from Kenyatta University and a Masters in Strategy and Marketing from Nairobi University. She also holds an executive training qualification in Management Development from Strathmore Business School and Advanced Leadership from China Europe International Business School (CEIBS).

      MBUGUA NJIHIA

      Mbugua Njihia is CEO at Symbiotic, a mobile value added service firm that has over the past 7 years helped marketers figure out and execute on their mobile strategy using web, mobile web, SMS , USSD, OTT and mobile applications, building brand relationships, growing market share and activating demand.

      MBUGUA NJIHIA

      Mbugua Njihia is CEO at Symbiotic, a mobile value added service firm that has over the past 7 years helped marketers figure out and execute on their mobile strategy using web, mobile web, SMS , USSD, OTT and mobile applications, building brand relationships, growing market share and activating demand.

      Ali Hussein Kassim

      Ali Hussein Kassim

      Ali is the Principal, Hussein & Associates, a Digital Transformation Consultancy focused on enabling clients leverage Digital Technologies to achieve Transformational Change in their organizations. Ali is also the Founder & CEO of CampusCiti.com, a new Student Lifestyle Brand focused on providing high quality student accommodation and lifestyle in Africa. Ali has extensive experience in

      Ali Hussein Kassim

      Ali Hussein Kassim

      Ali is the Principal, Hussein & Associates, a Digital Transformation Consultancy focused on
      enabling clients leverage Digital Technologies to achieve Transformational Change in their organizations.

      • Ali is also the Founder & CEO of CampusCiti.com, a new Student Lifestyle Brand
        focused on providing high quality student accommodation and lifestyle in Africa.
      • Ali has extensive experience in Strategy, Marketing, CRM, New Media & Business Development in various industries and has assisted blue chip brands in East Africa (Kenya Airways, Nation Media Group, KREP Bank, Jubilee Insurance, KWFT, Gulf African Bank, Standard Chartered and Sameer Investments among others) with their digital strategies.
      • He is also the immediate CEO of 3mice
        interactive media ltd, a Nairobi based pioneer
        interactive agency in East Africa.
      • Ali was the founding CEO of Wunderman (Kenya) where he successfully implemented the Balanced Scorecard, a management tool for translating strategy into action.
      • Ali also serves on the Board of Longhorn Publishers, the leading publishing house in East Africa and Alive & Kicking, a social Enterprise with operations in 3 African countries.. His board experience also included a six year term as board member at the Kenya Network Information Centre, the .ke Registry between 2006-12;Also serves as an advisory board member of DEMO Africa, the premier Africa Tech Startup launch pad and the flagship initiative of LIONS@Africa Partnership which include Microsoft, Nokia, Intel & USAID
      • Ali makes time to Mentor young Techpreneurs at GrowthHub Africa, a Technology Incubator and Accelerator in
        Nairobi.
      Rose Rono

      Rose Chepchirchir Ronoh

      Ms. Rose Ronoh is a seasoned marketing professional with over 12 years’ experience in marketing management. She currently works at KenTrade; an Agency under The National Treasury in the Capacity of Manager, Customer Service and Contact Centre. She has previously worked in the following capacities: Corporate Communications Manager at The Catholic University of Eastern Africa,

      Rose Rono

      Rose Chepchirchir Ronoh

      Ms. Rose Ronoh is a seasoned marketing professional with over 12 years’ experience in marketing management. She currently works at KenTrade; an Agency under The National Treasury in the Capacity of Manager, Customer Service and Contact Centre. She has previously worked in the following capacities: Corporate Communications Manager at The Catholic University of Eastern Africa, Regional Marketing Officer at Kenya Power, as Brand Manager at the Standard Group (KTN/Standard) and Head of Marketing and Communications at Vaja’s Manufacturers Ltd.

      Rose is a Business Management PhD Candidate at Moi University. She holds an MBA, BSc in International Business Administration and an Executive Diploma in Marketing. Rose has represented Kenya at the WTO MC10 Conference in Nairobi, at the UNCTAD14 Nairobi Conference and the 6th TICAD Nairobi. She is a socially responsible citizen who supports education of Children and Girls in Elgeiyo Marakwet County. She is a Member of the Marketing Society of Kenya and a 2014 Finalist of the Rising Star Awards.

      Moses Kemibaro

      Moses Kemibaro

      Moses Kemibaro is the Founder of Dotsavvy, Kenya’s first digital business agency which he established in 2002. Dotsavvy conceptualizes, builds and manages high impact digital business solutions for a myriad of leading organisations in Kenya and beyond. He also serves as the Commercial Manager in East Africa for the Perform Group, the leading global digital

      Moses Kemibaro

      Moses Kemibaro

      Moses Kemibaro is the Founder of Dotsavvy, Kenya’s first digital business agency which he established in 2002. Dotsavvy conceptualizes, builds and manages high impact digital business solutions for a myriad of leading organisations in Kenya and beyond.

      He also serves as the Commercial Manager in East Africa for the Perform Group, the leading global digital sports media concern that owns Goal.com, the world’s top digital destination for football content with over 70 million monthly users – and 2 million in Kenya.

      Moses is a seasoned digital marketing professional having worked in Africa’s Internet Industry for over 15 years. In 2012 he was the Sales Director for Africa at InMobi, the world’s leading Independent mobile ad network where he led sales in Kenya, Egypt, Nigeria and Ghana.
      Between 2010 and 2012, Moses was the Founding Regional Manager at Dealfish East Africa (now known as OLX Kenya) which he grew from scratch to become the leading online classifieds on mobile and desktop in Kenya and Uganda.
      Previously, Moses worked at companies such as 3mice Interactive Media and Africa Online (now known as iWay Africa) at the very start of Kenya’s digital revolution. Moses is also a multiple award-winning and often quoted TechBlogger at MosesKemibaro.com where he rants and raves about all things digital in Kenya and Africa.

      jane-nzomo

      Jane Nzomo

      Jane is co-founder and Managing Director at Consumer Options. She is a seasoned researcher with 20 years of experience with a keen interest in qualitative research. She has worked in different markets across Africa. Mentor at Consumer Options for 11 years. She has previously worked at RIEL as account director, managing activities for key clients

      jane-nzomo

      Jane Nzomo

      Jane is co-founder and Managing Director at Consumer Options. She is a seasoned researcher with 20 years of experience with a keen interest in qualitative research. She has worked in different markets across Africa. Mentor at Consumer Options for 11 years. She has previously worked at RIEL as account director, managing activities for key clients such as Diageo, Unilever, Coca Cola, Barclays and Safaricom. Jane was also research manager at MCL Saatchi & Saatchi Communications Company. Here she was privileged to work with Standard Chartered, Wrigley and Basco Paints among other key clients.
      Immediate former chairperson of Marketing and Social Research Association (MSRA)

      betty-mwangi

      Betty Mwangi

      Betty is the Marketing & Communications Manager at Imperial Bank LTD. She is a seasoned marketer with over 10 years of experience in marketing communications, advertising, brand building and corporate social responsibility. Betty also credits her expertise for having worked in the advertising agencies and handling key high profile client portfolio in the Public Sector,

      betty-mwangi

      Betty Mwangi

      Betty is the Marketing & Communications Manager at Imperial Bank LTD. She is a seasoned marketer with over 10 years of experience in marketing communications, advertising, brand building and corporate social responsibility.

      Betty also credits her expertise for having worked in the advertising agencies and handling key high profile client portfolio in the Public Sector, FMCG and Service sector. Working for over 15 years and meeting hundreds of incredible women, inspired Betty to launch “Beauty from Ashes” a forum where women share their dreams and stories to give hope to young women.

      joyce-kibe

      Joyce Kibe

      Joyce Kibe is an accomplished and well-motivated Senior Marketing Management Professional with a wealth of experience aligning innovative marketing strategies with sales campaigns, and leveraging marketing communications to enhance brand awareness, build customer value and increase revenue. She is passionate and result driven, and ambitious strategic leader with the proven commercial acumen and market insight

      joyce-kibe

      Joyce Kibe

      Joyce Kibe is an accomplished and well-motivated Senior Marketing Management Professional with a wealth of experience aligning innovative marketing strategies with sales campaigns, and leveraging marketing communications to enhance brand awareness, build customer value and increase revenue. She is passionate and result driven, and ambitious strategic leader with the proven commercial acumen and market insight to drive business growth, optimise resources and maximise profitability across a broad range of markets, building motivated and high-performance teams to achieve objectives. Joyce demonstrates extensive experience supporting the planning and delivery of innovative marketing activities, initiatives and brand activations for global brands.

      Currently, Joyce is Africa Marketing Manager for the Other Non-Fuels division of Vivo Energy in Nairobi, Kenya – the Shell licensee in Africa – driving the marketing strategy for Convenience Retail, Gas and Lubricants across 15 countries and 1500 fuel stations in Africa with 10 direct reports and GBP 10m budget. Since November 2015 she has developed and rolled out an end-to-end consumer campaign focusing on sales volumes growth that entailed both above and below the line. This has been through informed consumer needs and missions studies that have been conducted across 6 key countries in Africa.

      Previous roles with BAT include Head of Strategy Planning Insights – West Africa; Africa & Middle East Regional Head of Consumer Insights – UK; Africa and Middle East Audit Manager – United Kingdom; Area Audit Manager – Nairobi and Zimbabwe; and Merchandising Manager in Kenya

      Joyce has a Bachelor Honours Degree in Accounting from the University of Nairobi, a CPA (IV) from Strathmore College, and numerous Professional Development Certificates including Digital Marketing, PRINCE2 Project Management, and Global Marketing Excellence.

      Joyce is a member of the American Marketing Association, Organisation of Women in Trade, Kenya Chapter, Certified Coach with the International Coaching Federation UK as well as the Marketing Society of Kenya and the Kenya National Chamber of Commerce.

      Kenneth Macharia

      Executive summary Over 14 years international experience leading business development, corporate communications, social impact investment and marketing strategies Currently Director of Resource and Business Development for the Aga Khan University Graduate School of Media and Communications. Responsible for building a sustainable business serving Africa Launched Acumen Fund in Uganda, Rwanda and Ethiopia. Established investment pipeline

      Kenneth Macharia

      Executive summary

      • Over 14 years international experience leading business development, corporate communications, social impact investment and marketing strategies
      • Currently Director of Resource and Business Development for the Aga Khan University Graduate School of Media and Communications. Responsible for building a sustainable business serving Africa
      • Launched Acumen Fund in Uganda, Rwanda and Ethiopia. Established investment pipeline and strategic partnerships across Africa and South Asia
      • Experienced in business development that includes contracting over $18M and generating business pipeline in excess of $50M
      • External member to the Finance, Remuneration and Audit Committee of the Farm Africa Board. Farm Africa is an international Development Charity working in Africa
      • Chartered Marketer with experience of developing and executing multi‐media marketing campaigns for new market entry and market share growth across Africa and Europe
      • Well networked across Africa, Europe and the US among business leaders, investors, Government and the Media
      • An Entrepreneur and a Change leader at heart with a passion for Africa
      • In 2013, listed among the top 100 most influential in business ethics globally.
      Jaward Jaffer

      Jaward Jaffer

      Jawad Jaffer is the Project Director for Superbrands East Africa since 2007 and awarded a Warrior Award from Marketing Society of Kenya (MSK) for Marketing Excellence in 2009. He has in 2010 also set up the Brand Finance East Africa representative office.

      Jaward Jaffer

      Jaward Jaffer

      Jawad Jaffer is the Project Director for Superbrands East Africa since 2007 and awarded a Warrior Award from Marketing Society of Kenya (MSK) for Marketing Excellence in 2009. He has in 2010 also set up the Brand Finance East Africa representative office.

      ahmed salim

      Ahmed Salim

      Ahmed Salim is a passionate marketer and a social media enthusiast with a particular interest in community management and digital marketing. He has a Bachelor’s degree in Marketing from the University of Nairobi. Joining Creative Edge (a leading communications agency in Kenya) as an Advertising Executive in 2004, he worked with many renowned brands, including

      ahmed salim

      Ahmed Salim

      Ahmed Salim is a passionate marketer and a social media enthusiast with a particular interest in community management and digital marketing. He has a Bachelor’s degree in Marketing from the University of Nairobi.

      Joining Creative Edge (a leading communications agency in Kenya) as an Advertising Executive in 2004, he worked with many renowned brands, including Nestle Foods, Crown Paints (formerly Crown Berger,) Mabati Rolling Mills, EABL, KCB, Safal Group, Ramco Group and Vitafoam Ltd among others.

      While working as a Brand Manager at Creative Edge, Ahmed Salim founded the #FeedKe initiative, in 2011. Owing to the success and impact of the campaign, he was named Philanthropist of the Year (2011) Also was behind the PAMOJA campaign along with A PR agency and Kenya RedCross during the Japan earthquake that took hundreds of lives.

      Sensing a gap in how digital media was run in Kenya, and based off his professional experience, Ahmed along with other directors formed Qube Ltd, a boutique digital marketing agency, in 2012.
      Qube now boasts a team of 20 full\time employees and several major campaigns under its belt including Crown Paints’ Uniting Colours of Kenya \ before the March 2013 General Elections.

      Currently, Ahmed Salim continues in his role as General Manager of Qube Ltd. In this capacity, he oversees the day to day running of the company, prospecting and developing business and in creating business strategies.

      Outside the intense dynamics of the fast changing digital world, Ahmed finds inspiration in his family, photography, custom t-shirt design (Fluid Tees,) travel and community causes.

      william kalombo

      William Kalombo

      William is currently CEO at Marketing Africa. He previously worked at Roll Out publishing limited where he was managing publication of the Sokoni Magazine. An MSK publication. William has over 10 years in experience in the marketing industry. William holds a degree in Marketing from the University of Nairobi and is a full member of

      william kalombo

      William Kalombo

      William is currently CEO at Marketing Africa. He previously worked at Roll Out publishing limited where he was managing publication of the Sokoni Magazine. An MSK publication. William has over 10 years in experience in the marketing industry. William holds a degree in Marketing from the University of Nairobi and is a full member of the Marketing Society of Kenya.

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