| MSK GALA AWARDS 2025 WINNERS | |||||
| Brand Communication Campaign of The Year | |||||
| POSITION | BRAND OWNER | CAMPAIGN NAME | SUPPORTING AGENCY | ||
| Winner | TUSKER (EABL) | Stitched With Cheer | |||
| 1st Runner Up | GA INSURANCE | His/Ours | THE PARTNERSHIP AFRICA | ||
| New Product Launch of The Year | |||||
| POSITION | BRAND OWNER | CAMPAIGN NAME | SUPPORTING AGENCY | ||
| Winner | SAFARICOM | Safaricom BLIVE | SCANAD | ||
| 1st Runner Up | KCB | KCB Multicurrency Card | TPA | ||
| Product Re-Launch of The Year | |||||
| POSITION | BRAND OWNER | CAMPAIGN NAME | SUPPORTING AGENCY | ||
| Winner | TUSKER (EABL) | Tusker Lite – Turn UpThe Lite | |||
| 1st Runner Up | DAIRYLAND | New Drip, Same Dazzle | BSSL | ||
| Business to Business (B2B) Marketing Strategy | |||||
| POSITION | BRAND OWNER | CAMPAIGN NAME | SUPPORTING AGENCY | ||
| Winner | BRITAM/Internal Team | Biashara Club | |||
| 1st Runner Up | Isuzu East Africa | Eliud Kipchoge 1:59 Limited Edition Isuzu D-Max | THE PARTNERSHIP/PUBLICIS | ||
| Best Experiential Marketing Campaign | |||||
| POSITION | BRAND OWNER | CAMPAIGN NAME | SUPPORTING AGENCY | ||
| Winner | SAFARICOM BLIVE | Browse Bila Waas | |||
| 1st Runner Up | KCB at WRC Safari Rally 2025 | Revvvisha & Feel the Roar | |||
| Influencer Marketing Campaign of The Year | |||||
| POSITION | BRAND OWNER | CAMPAIGN NAME | SUPPORTING AGENCY | ||
| Winner | VIVO ENERGY | Kameivana na Shell Club | |||
| 1st Runner Up | COCA-COLA | Share A Coke – Kenya | WPP MEDIA | ||
| Best Sustainability/CSR Campaign | |||||
| POSITION | BRAND OWNER | CAMPAIGN NAME | SUPPORTING AGENCY | ||
| Winner | MYDAWA & KENYA RED CROSS | First Boda | Ogilvy Africa | ||
| 1st Runner Up | BRITAM | Lea Mama | |||
| Marketer of the Year | |||||
| POSITION | BRAND OWNER | CAMPAIGN NAME | SUPPORTING AGENCY | ||
| Winner | KCB GROUP | Ceaserine Nkatha Mutungi | |||
| 1st Runner Up | EABL, Chrome | Zipporah Ndung’u | |||
| Rising Star of the Year | |||||
| POSITION | BRAND OWNER | CAMPAIGN NAME | SUPPORTING AGENCY | ||
| Winner | KCB GROUP | Michelle Nyaribori | |||
| 1st Runner Up | KENYA BREWRIES LTD | Elizabeth Liz Otieno | |||
| Marketing Mavericks of the Year | |||||
| POSITION | BRAND OWNER | CAMPAIGN NAME | SUPPORTING AGENCY | ||
| Winner | DEKUT | Marketing Students Association of DeKUT (MSD) | |||
| 1st Runner Up | EABL/KBL | Stitched With Cheers | |||
| Marketing Student of the Year | |||||
| POSITION | BRAND OWNER | CAMPAIGN NAME | SUPPORTING AGENCY | ||
| Winner | DEKUT | Gaius Machave | |||
| 1st Runner Up | DEKUT | Susan Wanja Njoroge | |||
| Best Integrated Marketing Campaign of the Year | |||||
| POSITION | NAME | CAMPAIGN NAME | SUPPORTING AGANCY | ||
| Winner | EABL, Tusker | Stitched With Cheer | |||
| 1st Runner Up | AIRTEL | Airtel Na Bado | Ogilvy Africa | ||
| Best PR Campaign of the Year | |||||
| POSITION | NAME | TITLE | ORGANIZATION | ||
| Winner | AFRICAN ELITE GROUP | Museum of Illusions Launch | |||
| 1st Runner Up | ABSA BANK KENYA | Your Story Matters | |||
| Best Digital Campaign of the Year | |||||
| POSITION | BRAND OWNER | CAMPAIGN NAME | SUPPORTING AGENCY | ||
| Winner | AIRTEL KENYA | Smarta With Data | The Partnership Africa | ||
| 1st Runner Up | JAMBOJET | #MoreThanAJourney | |||
| Public Sector Marketing of the Year | |||||
| POSITION | BRAND OWNER | CAMPAIGN NAME | SUPPORTING AGENCY | ||
| Winner | KENYA POWER | Nuru Ya Kenya- Mypower App & 977# | |||
| 1st Runner Up | MINISTRY OF YOUTH AFFAIRS, CREATIVE ECONOMY & SPORTS | WRC Safari Rally | |||
| Best Use of AI/Data in Marketing | |||||
| POSITION | BRAND OWNER | CAMPAIGN NAME | SUPPORTING AGENCY | ||
| Winner | DIAGEO KENYA | Marketing Effectiveness – Catalyst 3.0 | |||
| 1st Runner Up | AIRTEL KENYA | Airtel Change Habit | OGILVY AFRICA | ||
| Small Budget Creativity of the Year | |||||
| POSITION | BRAND OWNER | CAMPAIGN NAME | SUPPORTING AGENCY | ||
| Winner | KETEPA | KETEPA A Valentines – Envelopes of Love | Kazan productions | ||
| 1st Runners Up | KFC | Makosa Ilifanyika | Kapu Digital | ||
| Media Innovation (Agency Only | |||||
| POSITION | BRAND OWNER | CAMPAIGN NAME | SUPPORTING AGENCY | ||
| Winner | TUSKER /EABL | Stitched With Cheer | EABL / Partner Agency Team | ||
| 1st Runner Up | AIRTEL | Smarta With Data | The Partnership Africa | ||
| Marketing Campaign of the Year | |||||
| Winner | TUSKER (EABL) | Stitched With Cheer | |||
| COMPANY OF THE YEAR | |||||
| Winner | Safaricom PLC | ||||
