Throughout her career, she has managed to gain a true 360 experience in executing marketing campaigns in all channels in both above the line and below the line mediums although her true passion lies in performance marketing.
She also has a passion for growing brands in Africa and believes in African solutions for African problems. When she is not working, you will find Caroline driving one of her other passions; building a community of readers with her monthly book reviews, catching up on current & international affairs and encouraging people to travel as she is an avid traveler.

ABOUT
Dr. Lydia Mwai is a seasoned marketing professional with over 10 years of experience in the industry. She is a Lecturer at Dedan Kimathi University of Technology (DeKUT), where she teaches Marketing and Management courses, and also heads the Marketing Strategy Implementation department at the university. Dr. Mwai holds a Ph.D. in Business Administration (Marketing) from the University of Nairobi, an MBA in Marketing from Kenyatta University, and a BED (ARTS) from Kenyatta University. She is a committed member of the Marketing Society of Kenya and is passionate about promoting best practices, ethical standards, and social responsibility in marketing. Dr. Mwai is also dedicated to mentoring and training the next generation of marketing professionals.
MANIFESTO
My name is Dr. Lydia Mwai, and I am a Lecturer and Marketing Strategy Consultant with over 10 years of experience in the industry. Currently, I am the Head of Marketing Strategy Implementation at Dedan Kimathi University of Technology (DeKUT) and a committed member of the Marketing Society of Kenya.
My manifesto for membership in the Marketing Society of Kenya is rooted in my belief in the transformative power of marketing. As a marketing professional and academic, I have seen firsthand the impact that marketing can have on businesses, consumers, and society as a whole. I believe that marketing is not just about selling products or services but about building relationships with customers, creating value for all stakeholders, and contributing to the greater good.
If elected as a member of the Marketing Society of Kenya, I will work tirelessly to uphold the highest standards of ethics and professionalism in marketing. I will leverage my extensive experience in the industry and my academic background to contribute to society's goals and objectives.
Specifically, I plan to contribute to the Marketing Society of Kenya in the following ways:
1) Thought leadership and advocacy: As a marketing academic and consultant, I am committed to advancing thought leadership and advocacy in the marketing profession. I will use my expertise to promote best practices, ethical standards, and social responsibility in marketing.
2) Collaboration and networking: I believe that collaboration and networking are critical to success in marketing. As a member of the Marketing Society of Kenya, I will work to build relationships with other members, share knowledge, and contribute to a culture of collaboration and mutual support.
3) Mentorship and training: I am passionate about mentoring and training the next generation of marketing professionals. As a member of the Marketing Society of Kenya, I will work to provide mentorship and training opportunities to young marketers and students, helping to build a strong talent pipeline for the future.
I want to thank you for considering my candidacy for full Membership Representative in the Marketing Society of Kenya. I believe that my membership representation in the Marketing Society of Kenya will provide me with a valuable platform to contribute to the advancement of the marketing profession and to collaborate with other like-minded professionals. I look forward to the opportunity to work with you toward a brighter future for marketing in Kenya.

She is currently the Global Brand Communications Lead at Beiersdorf AG, a global company with presence across over 150 countries. There, she oversees the creation of communication material across several media platforms for NIVEA, a brand that has become one of the fastest growing. She continues to explore avenues to grow the industry by organizing conferences, contributing and sharing knowledge as well as constantly seeking opportunities to learn.
Some notable feats of Temitayo include starting Isten Digital- a business that is focused on helping people navigate through digital marketing through training and recruiting; co-founding Digital Marketing Meet-Up- a platform for digital marketing professional; member of the board of directors for ADMARP (Association of Digital Marketing Professionals and being a judge for Young Lions and Pitchers awards- an affiliate of Cannes Lions Festival in Nigeria.
Privileged to be a marketer through and through, she holds her first degree in Mass Communications with emphasis in Public Relations and Advertising, an MA in Strategic Marketing Communications and a Professional Diploma in Digital Marketing from the Digital Marketing Institute of Ireland.
After getting a taste of the marketing communications agency life at Etu Odi communications as a client service executive and copywriter, Temitayo’s focus in the industry switched to digital marketing during her master’s in University of Greenwich, UK where she had an opportunity to intern at a digital agency which totally changed the course of her career.
After moving back to Nigeria in 2013, she returned to Etu Odi communications, where she started to create a digital department fully understanding the need for such services in Nigeria. A year later, Temitayo joined Wild Fusion, an agency that focused specifically on digital marketing as a digital strategist. During her time there, she got Google certified and went on to become a certified trainer for the Digital Marketing Institute of Ireland helping to train several digital marketers who are currently in top positions across several companies in Nigeria.
With her passion for passing on knowledge and investing in people, she has always engaged in trainings, seminars, conferences and workshops where she helps to raise the next generation of digital marketing professionals, teaching sales staff, entrepreneurs, bloggers, marketing teams and students how to leverage digital marketing. Her passion for training and women empowerment also saw her join the prestigious trainer network of Facebook, who partnered with a local organization to train female entrepreneurs across Nigeria
In 2016, she joined Ogilvy Nigeria where she rose to become the Account Director, overseeing the several clients serviced by the business and the moved on to join Beiersdorf as the Digital Brand Manager- Central, East & West Africa in 2018. Over the years, Temitayo has helped to strategically position several top brands digitally, including Coca Cola, Knorr, FBN Quest, Diamond Bank, Airtel Nigeria, amongst others.

He has worked with leading betting brands SportPesa, Betsafe and currently heads Marketing at Shabiki.com

Currently Head of Commercialization and Strategic Partnerships at Telkom Kenya.
She has had a robust career in both Telecommunications and Payments industries spanning across various commercial roles in Business development and Partnerships, Driving customer Acquisition, Usage and Retention, Enterprise Marketing, Mobile money, Payment transaction services, Customer segmentation, Brand management (Media, advertising, research and digital)
Matilda has extensive experience being at the center of interweaving consumer insights and data to develop and execute Strategic, Innovative, relevant and impactful consumer products in the Sub Saharan region.
Matilda is M-CIM certified, Holds a Global Executive MBA from USIU & Sol Bridge university in South Korea. Serving on various boards and giving back through Universities mentorship programs.

Led teams to win several Marketing Society of Kenya and APA Kenya Loeries Advertising Awards.
Judged at APA Kenya Loeries Advertising Awards , Uganda Advertising Association Awards, Marketing Society of Kenya Awards.
Mentored at APA Kenya Young Creatives Challenge.
Former Radio Presenter and Creative Team leader at top Kenyan radio stations.
Appointed by H.E President Uhuru Kenyatta to serve on the Board of Kenya Cultural Centre/Kenya National Theatre (2015 2022).
Cannes Lions & Berlin School - Creative Leaders Program, global Bursary Award winner.
Represented Kenya as housemate In Reality Show Big Brother, South Africa.

She has developed, implemented, and managed company marketing & advertising strategies both from a business, sales, and technical perspective for both local and global clients. The combination of her intuition, communication& functional skills, adaptability, and strategic approach in maintaining an organized team, has ensured their collaboration and optimum performance to deliver work that deserved them Media Agency of the year in 2022 & acquisition and retention of key accounts in the top ten industries including Telco, Financial services, FMCG etc
She is currently the Managing Director for Carat Kenya in charge of client relationships, personnel management, management of local & global client businesses and business development.

..market research to sports marketing. He currently sits at the Strathmore Business School - working with the Executive Education, Water Innovation Hub and The Marketing Hub.
He continues evolving in his Marketing career journey and regularly contributes to leading publications including Daily Nation, Marketing Africa, Global Voices Online, The Elephant to name but a few. He's also published in different marketing publications including Palgrave Macmillan, among others. He is an avid sports fan and sports business analyst.

She is a passionate marketer inspired by the dynamic industry of Marketing, Advertising and Communication. I'm equipped with vast fundamental professional skills and driven by seeing campaigns and brands come to life, finally connecting with the consumer. Exposure and experience in the banking industry has grown my business sense and analytic skills.

He has a proven record in designing and executing result-oriented and sustainable communication strategies and project management.
His experience cuts across several disciplines of communication such as brand communications, presidential events, lifestyle PR, investor relations, CSI, and corporate communication. In April, Githinji joined Kenya’s leading Craft Brewery based in Kikuyu Town as Head of Marketing & Communication. The breweries specialize in two type of beers
Ales and Lager. He is responsible of creating brand presence in Kenya with more focus in Nairobi and recruit new premium outlets.
In the last six years, Githinji helped raise the media profile of EABL’s corporate. He was the project manager for Johnnie Walker Formula 1, a global sports. He also developed an Influencers Marketing playbook for EABL and enrolled EABL Director on Social Media. He has also worked on major global brands such as Coca Cola, British American Tobacco, Johnnie Walker Whisky and Ciroc Ultra Premium Vodka.
His ability to develop creative communication strategies and generate news leads is a key strength, with dynamic expertise across media relations, journalism, public relations, storytelling, website and social media content management and training. Githinji holds a Master’s Degree in Digital Communications from United States International University – Africa (USIU-Africa).

She is a thought leadership enthusiast and is keen on mentoring young people looking to venture into marketing as well as helping them in developing progressive, regenerative and sustainable businesses that build positive impact to the environment as well as the economy.

He has a rich knowledge and hands on experience in the above areas and has a passion for branding. He has participated in campaigns for localising the global remittances brand Western Union Money Transfer which is now a well-known brand in Kenya. He is a firm believer that branding is differentiating products from commodities.
He is well-seasoned in marketing and is zealous in adding value to the youth through mentoring and empowerment programs in personal branding with aim of developing themselves to emerge as strong brands to face the dynamic work and business environment.
He is a member of the Marketing Society of Kenya and is the Marketing and Communications Manager at Postbank Kenya.

He brings with him a wealth of experience in all things digital, marketing operations, and content development. He has worked with the leading brands across industries including FMCG, the financial sector (banking), and Education among others.

She has over 10 years of Experience in Marketing Strategy Consultant and holds a Ph.D. in Business Administration (Marketing) from the University of Nairobi, an MBA (Marketing ) from Kenyatta University, and a BED(ARTS) from Kenyatta University. She is a committed member of the Marketing Society of Kenya.

He has been largely involved in strategy formulation, content ideation and creation, creating successful PR and Marketing campaigns, risk communication and crisis management and general PR support for both local and international companies such as I&M Bank, Heineken, Merck, AIG Insurance. Telkom, Safaricom, Safaricom Foundation, UNHCR, Coca Cola Beverages Africa, Puma Energy, Procter and Gamble, Visa, Flourish Ventures and AGRA.
He has also worked with many startups across the continent, supporting them to launch operations, tell their story and showcase their impact. He has provided communications support for Glovo, Bolt, Lori, Kwara, Wowzi, Nala etc.
He is currently the Corporate Communications Manager at Sendy. Africa's largest Fulfillment and logistics enabler. He leads the company's internal and external communication efforts in Africa, including spearheading vision, strategy, content development, crisis communications and media relations.

She has experience in building successful teams that excel in harnessing organizational & interpersonal skills to achieve envisioned goals. An outgoing innovative thinker with broad based expertise in Hospitality Management, Executive Management, Finance & Business Development.
She is the Chairperson KAHC (Nairobi Region), TVET Sector Skills Advisory Committee (SSAC), member of Kenya Association of Women in Tourism (KAWT), UK certified HACCP trainer by Association of British Travel Agents (ABTA-UK), member, Institute of Directors IOD (K), Marketing Society of Kenya, Tourism Professional Association (K), Association of Hotel Professional, Kenya( AHPK)

James Ombogo Onditi is currently the Manager Administration and Finance at Kenyatta University-Women’s Economic Empowerment Hub. The Hub was established by a grant from Bill & Melinda Gates Foundation on Initiatives for What Works for Women’s Economic Empowerment. James is also the Manager Business Development at Kenyatta University-Capacity Development and Consultancy Services since August 2018; Mr. Onditi served in the same capacity under the Kenyatta University-Consultancy Services Unit (KUCSU) from June 2016. Previous to joining KU, he served at Kenya Industrial Estates Ltd (KIE) as Assistant Manager Business Development and Financial Services (September 2012 to June 2016 ), Acting Manager Business Development Department (May 2013 to January 2014), Senior Officer Risk Management (June 2011 to September 2012). While at KIE, James was instrumental in the process of setting up the Risk Management and Credit Appraisal procedures, he also helped in re-engineering business processes at the Business Development Department. He was in charge of client generation, credit appraisal and disbursement at the parastatal. Additionally, he has undertaken and managed a number of consultancies and Business Development Services (BDS) projects. Before joining KIE, Mr. Onditi served at Equity Bank Limited as a Supervisor Agency Banking and Acquiring Business Channels (ABC) (April 2010 to June 2011). He was pivotal in establishing the first banking agents for Equity Bank in Nairobi Eastern Region based at Donholm Branch. He also served as a Relationship Officer Credit (August 2008 to April 2010). As a credit officer, James set up the initial group lending credit portfolio for the branch. Mr. Onditi holds a Masters of Business Administration (Strategic Management) from the University of Nairobi (UON, 2014), Bachelor of Arts (Economics and Business) Degree from Kenyatta University (KU, 2008) and a Diploma in Information Management Systems (IMIS-UK) from Strathmore University. He is currently pursuing PHD in Business Administration (Entrepreneurship) from the University of Nairobi. He is an Associate Member of the Marketing Society of Kenya (MSK). He has previously judged for the Agricultural Society of Kenya, Tangaza University College, and moderated for the National Industrial Training Authority (NITA). James has also undertaken a number of short courses in management and transformative leadership, digital, social media marketing and Organizational Knowledge Management (KM). He has been trained in risk management framework, credit appraisal and management, business planning, budgeting and financing Small and Medium Enterprises (SMEs). He is a certified Quality Management Systems (QMS) Internal Auditor ISO 2001:2015; and has also trained on Risk Based Thinking ISO 2001:2015. He has undertaken a number of consultancies and donor funded projects. He brings on board a wealth of experience in business development, grant management, project design and implementation, training, grant and consultancy proposal writing, contract management and negotiations, logistics coordination, risk management and project monitoring and evaluation skills.

Currently, Nelly works at Kreston KM & Co. LLP, a Global audit firm, as HOD Administration Department and Business Development Executive.
She is in her third year pursuing MBA (Strategic Management option) at St. Paul’s University and Holds a Bachelor Degrees in Business Administration and Management (Marketing Option) from the same University.

Victor is a Marketing and Brand Management Professional with proven experience in planning and coordinating marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors in order to identify new potential customers, Victor has a strong expertise in developing pricing strategies with the goal of maximizing profits.
Victor is currently the Marketing Manager at Regent Management Ltd.

...and build solid corporate brands. She has a special talent for enhancing corporate marketability through a 360-marketing strategy with clear, effective corporate messaging.
As an ambitious professional with strategic planning experience, identifying improved approaches and enhanced solutions to business challenges are activities that drive and inspire her to be on the cutting edge of industry advancements.
She earned a solid reputation for being enthusiastic, efficient, and hands-on in corporate marketing and Below The Line-experiential marketing with a key focus on both long-term as well as short-term project administration, formulation, and implementation of effective strategies, logistics as well as client service and account management.
Ms. Mwangi holds a BSc. in International Business Administration with a concentration in Marketing from USIU- Africa and is a member of the Marketing Society of Kenya.

He is a holder of bachelor in commerce Marketing and a member of the Chartered Institute of Marketing CIM with a diploma in professional marketing from Stathmore University. He is currently persuing a certification in Strategic Management and leadership at Kenya Institute of management. His passion is in experiential and partnership marketing

She holds a track record in: Marketing strategy with a niche in reinstating heritage brands back to glory; Innovation launch and re-launches for brands like Pepsodent, Sunlight Hygiene toilet soap, OMO Auto and OMO Antibacterial range in East, West & South Africa; And the crafting to execution of sustainable people- purpose strategy for brands like Sunlight.
She has a passion for shopper marketing and has worked in the region of East Africa, West Africa and Brazil setting up future centric, world class -value driving working models on promotion ROI tracking, route to market, category management and retail-customer collaboration.
Wangari is currently putting digital learning into action and testing out best practice models for the African market in the HPC category.
She is big on giving back to the society through the Rotary organization where she has serves as the New Generations Director at Rotary Club of Langata
Her hobbies include hiking, backpacking like an 80s hippie and hot yoga

He is a Chartered Marketer with a Digital Marketing Diploma from CIM and a bachelor’s degree in Business specialising in Marketing and a Member of MSK. currently he is the Marketing Manager at E3 Energy.

She is currently pursuing a Master of Science in Data Analytics. Esther also nurtures the next generation of social innovators as a business mentor.

She has designed and executed communications strategies, managed high-impact PR and brand positioning campaigns, and ensured consistent and impactful messaging across diverse platforms.
Grace holds a Bachelor of Arts in Communications and Media from Chuka University. She also holds a Diploma in Professional Marketing and Diploma in Professional Digital Marketing, both from the Chartered Institute of Marketing.

..in Sub-Saharan Africa and then moved to ISK and is currently at SABIS Runda as the Marketing Officer where she is focused on creating a leading brand in education in Kenya and across East Africa.
She holds a BSc. in International Business Administration from USIU-Africa, a Practitioner’s Diploma from the Marketing Society of Kenya and a Chartered Institute of Marketing Higher Diploma. Ms. Mwithi is also a member of the Marketing Society of Kenya.

He has years of experience having previously worked at Total Kenya Limited in sales Department (1985-188), moved to Mobil Oil Kenya limited (1988 – 1990), and General Motors East Africa as Marketing Executive (1990-1995). In 1995, he went into private business and started own company that worked in Kenya and Uganda (1995- 2004).
In 2005 enrolled for MBA at Kenya Methodist University (Kemu) and graduated in 2009. Then enrolled for a DBA at Maastricht School Of Management (MsM) (2011- 2018). Graduated with an MPhil. Degree (2013) and a doctorate completion 2018.

Magdaline is a PR and Communications professional with years experience as a practitioner in International organizations. She has rich knowledge in branding, image management as well as digital marketing.

John is a seasoned marketing communication specialist with over 10 year's experience in selling space in the print media. He has worked with Education News, a fortnighly publication focused on Education sector in Kenya.

Experienced Commercial Leader with demonstrated impact. Skilled in Sales & Marketing, Supply Chain Management and Commercial Operations that unlocks accelerated sustainable growth in business and teams.