In today’s client- and citizen-focused public service environment, with its thrust toward shared services and cost-recovery together with ever increasing marketing efforts, public servants & other marketing professionals need to be able to effectively determine their organizations’ marketing requirements and to apply public sector-relevant marketing techniques and approaches.

This two-day interactive seminar is designed to provide an understanding of the fundamentals of marketing & Communication and their applications in the public sector. It explores the practical applications of communications strategies in this sector and identify the differences between private and public sector marketing approaches, strategies, and techniques.

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