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MSK AWARDS GALA 2025

CALL FOR ENTRIES

The Marketing Society of Kenya (MSK) is proud to announce the call for entries for the 2025 Gala Awards. This annual celebration continues to be the premier platform that honours and showcases the very best of marketing excellence in Kenya.

This year, we shine a spotlight on the bold ideas and transformative strategies that are redefining the marketing landscape. The theme for the 2025 Awards is “CELEBRATING INNOVATION. INSPIRING EXCELLENCE.”

This theme reflects our unwavering commitment to honouring the creativity, ingenuity, and impact that propel marketing forward. Through it, we celebrate the innovators, changemakers, and visionaries who are pushing boundaries, setting new benchmarks, and shaping the future of the industry.

From harnessing the power of data and digital technologies to championing purpose-driven campaigns and designing experiences that deeply resonate with consumers, the 2025 Gala Awards will recognize work that exemplifies the very best of marketing practice.

Beyond the awards, the Gala offers an unparalleled opportunity for networking, learning, and inspiration, bringing together marketing leaders, professionals, and organizations from across the country. It is not only a moment to honour achievements, but also a stage to spark conversations and ignite new possibilities for the future.

The MSK Gala Awards 2025 is scheduled for November 28th, where we will gather to celebrate excellence, inspire creativity, and affirm the vital role of marketing in driving business and societal impact.

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SUBMISSION DETAILS

Deadline for Entry: 14th November, 2025

Submission Fee: Ksh 15,000 per Entry

For more info: events@msk.co.ke

MPESA PAYMENT DETAILS

MPESA Paybill Number: 712481

MPESA A/C No: Your Name/Organization

BANK PAYMENT DETAILS

Bank: Stanbic, Branch – Chiromo

A/C Number: 0100000106814

A/C Name: Marketing Society of Kenya

SELECT YOUR PREFERRED CATEGORY(S) BELOW AND SUBMIT YOUR ENTRY ONLINE

Recognizes outstanding campaigns that demonstrate creativity, strategic clarity, and measurable impact in brand storytelling and communication.

Rewards exceptional strategies that have effectively engaged other businesses, built strong partnerships, and delivered measurable business growth.

Recognizes marketing campaigns that combine strategic clarity, creativity, and innovative execution to deliver measurable business impact and meaningful audience engagement.

Recognizes campaigns that successfully combine multiple channels (digital, print, broadcast, PR, events, etc.) into a cohesive and effective marketing strategy.

Recognizes the most successful introduction of a new product, showcasing innovation, creativity, and strong market impact.

Honours the most effective reintroduction of a product, highlighting refreshed positioning, creativity, and renewed consumer engagement.

Recognizes outstanding strategies that deliver products or campaigns effectively to market, demonstrating innovation, efficiency, and measurable impact on reach and engagement.

Celebrates initiatives that integrate sustainability and social responsibility into marketing, showcasing impact on communities and the environment.

Celebrates campaigns built around a clear social or environmental purpose, demonstrating creativity, authenticity, and measurable positive impact on both society and the brand.

Honors campaigns that created memorable, immersive experiences to connect brands with consumers in impactful and engaging ways.

Recognizes innovative use of influencers and content creators to drive brand engagement, reach, and consumer trust.

Celebrates campaigns or strategies that demonstrate innovative application of data analytics, artificial intelligence, and predictive tools to enhance marketing impact.

Rewards institutions/universities that have consistently nurtured, championed, and showcased outstanding marketing talent and initiatives.

Celebrates the creativity, innovation, and strategic thinking of marketing students who develop bold and inspiring ideas that challenge convention and showcase the future of marketing.

Recognizes agencies that have introduced innovative media strategies or platforms to amplify client campaigns and drive measurable results.

Celebrates media organizations that have embraced innovation in content delivery, advertising solutions, or partnerships to enhance brand engagement.

Honors marketers who deliver exceptional results with limited resources, showcasing creativity, ingenuity, and efficiency.

Awarded to an individual who has demonstrated exceptional leadership, innovation, and results in advancing marketing excellence.

Celebrates exceptional public relations campaigns that have enhanced brand reputation, built trust, and delivered measurable results.

Awards creativity and innovation in digital-first campaigns, leveraging platforms like social media, search, mobile, and e-commerce to drive engagement and growth.

Recognizes innovative and impactful marketing initiatives by government bodies, parastatals, and public institutions that effectively engage citizens and stakeholders.

Recognizes young marketing professionals who show outstanding potential, creativity, and commitment to shaping the future of the industry.

1. Eligibility

a)  Must be a member in good standing of MSK

b)  The award will be presented to an individual, group of individuals’ representative of the organization/Brand owner

2. Entry Requirements

a)   Nominations may be made by the organization’s/Brand owner’s Marketing department, or senior management, or Advertising/Creative/PR agency on express instructions from the organization/Brand Owner.

b) Entries must be dated and have been executed or implemented during the calendar year December 2024 – October 2025.

Substantial revisions of previous award-winning entries may be submitted for consideration each year.

3. Award Process

The MSK adjudication committee screens all the entries received, adjudicates over all of them, nominates one or more and presents the name(s) of the ultimate recipient of the award in each category.

Award Presentation
  1. The MSK awards will be presented during the MSK Annual Awards Gala Night Dinner 2025.
  2. Winners will be feted with a trophy and a certificate to be issued by MSK in recognition of their outstanding achievements.
  3. Creative Agencies/ Individuals/Departments behind the winning campaigns will also be recognized and awarded a trophy and certificate.
  4. The winning entries will be featured in the MSK’s publication (Sokoni), special pullout, and any other supporting Media.

4. Judging Criteria

Judges will assign points based on the:

  1. Quality of the submission/supporting materials provided/clarity of activity.
  2. Clarity of Insights, objectives, innovation, demonstration of strategy, execution, creativity and achieved ROI.
  3. Responsiveness to the specified target audience.
  4. Overall rating.

The success of a campaign presented depends not on the magnitude of the activity or item, but rather on the marketing creativity, innovation and utilization of marketing best practice.

The MSK Judging committee and the MSK council reserve the right to issue any award in any category if a worthy brand/brand owner/candidate is not identified during the entire judging process.

Winning case studies will be shared with members as a benchmark of marketing excellence. If your submission contains sensitive information clearly state and indicate which part or information MUST not be shared.