MSK GALA AWARDS 2021 WINNERS |
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PRODUCT LAUNCH & RE-LAUNCH | |||
POSITION | BRAND OWNER | CAMPAIGN NAME | SUPPORTING AGENCY |
Winner | BEIERSDORF EAST AFRICA | NEW NIVEA Perfect & Radiant Luminous630 Anti Dark Marks Serum: Product Launch | BRAND DESIGN DEVELOPMENT LTD |
1st Runner Up | EAST AFRICA BREWERIES LTD | Chrome gin launch campaign. Campaign titled ‘Made For These Streets’. | EAST AFRICA BREWERIES LTD, MKT DEPT |
2nd Runner up | ICEA LION GROUP | DigiTrust Money Market Fund Campaign #AnzaSasa | ICEA LION MKT DEPT |
DISTRIBUTION STRATEGY & IMPLEMENTATION | |||
POSITION | BRAND OWNER | CAMPAIGN NAME | SUPPORTING AGENCY |
Winner | SAFARICOM PLC | M-PESA APP CAMPAIGN | SCANAD KENYA |
1st Runner Up | ICEA LION GROUP | DigiTrust Money Market Fund Campaign: #AnzaSasa | ALTERNATIVE AD AGENCY |
2nd Runner up | UNILEVER KENYA LIMITED | Pepsodent Naturals | UNILEVER KENYA LTD, MKT DEPT |
ADVERTISING CAMPAIGN | |||
POSITION | BRAND OWNER | CAMPAIGN NAME | SUPPORTING AGENCY |
Winner | ICEA LION GROUP | DigiTrust Money Market Fund Campaign: #AnzaSasa | ICEA LION GROUP, MKT DEPT |
1st Runner Up | SAFARICOM PLC | MPESA USSD CAMPAIGN | SCANAD KENYA |
2nd Runner up | EAST AFRICA BREWERIES LTD | TUSKER KENYA MILELE – Celebrating the indomitable Kenyan spirit in us all. | EAST AFRICA BREWERIES LTD, MKT LTD |
DIGITAL & SOCIAL MEDIA MARKETING | |||
POSITION | BRAND OWNER | CAMPAIGN NAME | SUPPORTING AGENCY |
Winner | MARIE STOPES KENYA | Marie Stopes Kenya Brand Image Reshaping Campaign #WithYouThroughItAll | BEAN INTERACTIVE |
1st Runner Up | UPFIELD | FAST AND NUTRITIOUS BREAKFAST | DENSTU KENYA |
2nd Runner up | ABSA KENYA | Wall of Possibilities | DENSTU KENYA |
EXPERIENTIAL MARKETING | |||
POSITION | BRAND OWNER | CAMPAIGN NAME | SUPPORTING AGENCY |
Winner | EAST AFRICA BREWERIES LTD | TUSKER LITE, LITE IT UP BAR ACTIVATIONS | YDX Agency Limited |
1st Runner Up | EAST AFRICA BREWERIES LTD | WHITE CAP CULTURED SOCIAL EXPERIENTIAL | YDX Agency Limited |
2nd Runner up | MONDELEZ INTERNATIONAL | CADBURY PS, SAY IT WITH PS | YDX Agency Limited |
INTEGRATED MARKETING COMMUNICATION | |||
POSITION | BRAND OWNER | CAMPAIGN NAME | SUPPORTING AGENCY |
Winner | EAST AFRICA BREWERIES LTD | DISCOVER AND EXPERIENCE TASTE PERFECTION | MEDIA EDGE |
1st Runner Up | EAST AFRICA BREWERIES LTD | Infamous Mic by Smirnoff | J Walter Thompson |
2nd Runner up | KITUI FLOUR MILLS LTD | Vuna Mamili Na Kitui Flour Mills Promotion | Dragonfly Ltd |
SALES PROMOTION | |||
POSITION | BRAND OWNER | CAMPAIGN NAME | SUPPORTING AGENCY |
Winner | VIVO ENERGY KENYA LTD | Weka Collabo Shinda Fuso F1 Campaign | SCANAD KENYA |
1st Runner Up | EAST AFRICA BREWERIES LTD | Tusker Cheer our Champions | SCANAD KENYA/IMG/BTL |
2nd Runner up | MONDELEZ INTERNATIONAL | SAY IT WITH CADBURY PS VALENTINE’S PROMOTION | YDX Agency Limited |
BRAND BUILDING | |||
POSITION | BRAND OWNER | CAMPAIGN NAME | SUPPORTING AGENCY |
Winner | AAR HEALTHCARE KENYA LTD | 365 DAYS OF CAARE campaign | AAR HEALTHCARE KENYA LTD, MKT DEPT |
1st Runner Up | EAST AFRICA BREWERIES LTD | “Gin revolution. Brands –Gilbey’s, Gordon’s, Tanqueray and Chrome Gin.” | EAST AFRICA BREWERIES LTD, MKT DEPT |
2nd Runner up | EAST AFRICA BREWERIES LTD | Johnnie Walker Celebrating 200 years #Pathlesstravelled | EAST AFRICA BREWERIES LTD, MKT DEPT |
BRAND PR | |||
POSITION | BRAND OWNER | CAMPAIGN NAME | SUPPORTING AGENCY |
Winner | KENYA TOURISM BOARD | The Magical Detour | SCANAD KENYA |
1st Runner Up | UNILIVER KENYA LTD | OMO – LEND A HAND OF CARE | Daraja plus |
2nd Runner up | MULTICHOICE KENYA | MULTICHOICE KENYA CONTENT SHOWCASE | Bean Interractive |
SUSTAINABILITY MARKETING | |||
POSITION | BRAND OWNER | CAMPAIGN NAME | SUPPORTING AGENCY |
Winner | UNILIVER KENYA LTD | Sunlight Women of More Campaign | Daraja plus |
1st Runner Up | EAST AFRICA BREWERIES LTD, | Growing value through Senator keg | EAST AFRICA BREWERIES LTD, MKT DEPT |
2nd Runner up | KENYA TOURISM BOARD | Save The Tembo – Magical Kenya (Kenya Tourism Board) | SCANAD KENYA |
BEST MARKETING REALIGNMENT THROUGH COVID (MARCH 2021-OCTOBER 2021) | |||
POSITION | BRAND OWNER | CAMPAIGN NAME | SUPPORTING AGENCY |
Winner | KITUI FLOUR MILLS LTD | Vuna Mamili Na Kitui Flour Mills Promotion | Dragonfly Ltd |
1st Runner Up | Anti FGM Board in Collaboration with UNICEF Kenya (Media Campaign) | Mediatec Solutions Centre Limited | |
2nd Runner up | EAST AFRICA BREWERIES LTD | Tusker #Choma2020#hello2021 | NRG and Digi Tribe |
BEST UNIVERSITY IN MATRKETING | |||
POSITION | STUDENTS | CAMPAIGN NAME | UNIVERSITY |
Winner | Anne Marie Amondi | Tubonge na Airtel | Maseno University |
MARTECH / TECH-MARKETING | |||
POSITION | BRAND OWNER | CAMPAIGN NAME | SUPPORTING AGENCY |
Winner | ABSA KENYA | Absa Stay Active Campaign. | Dentsu -Kenya |
1st Runner Up | SAFARICOM PLC | M-PESA APP CAMPAIGN | SCANAD KENYA |
2nd Runner up | MEDIA PAL | MASTERCARD CONTACTLESS MOBILE OUT-OF-HOME (MOOH) LOCATION CAMPAIGN | Dentsu -Kenya |
UNCONVENTIONAL MARKETING | |||
POSITION | BRAND OWNER | CAMPAIGN NAME | SUPPORTING AGENCY |
Winner | UNILIVER KENYA LTD | Pasaka Cook Off – Royco vs Knorr | Daraja Plus |
1st Runner Up | SPOTIFY | Spotify ‘Here to play’ Campaign | Access Leo Burnett |
2nd Runner up | |||
JUDGES’ CHOICE AWARD | |||
Winner | SAFARICOM PLC | Safaricom M-PESA App | SCANAD KENYA |
BEST MARKETING MEDIUM EXECUTION WITHIN THE PERIOD OCT 2020 – OCT 2021 PRINT | |||
Winner | DAILY NATION | ||
BEST MARKETING MEDIUM EXECUTION WITHIN THE PERIOD OCT 2020 – OCT 2021 TV | |||
Winner | CITIZEN TV – BY RMS | ||
BEST MARKETING MEDIUM EXECUTION WITHIN THE PERIOD OCTO 2020 – OCT 2021 RADIO | |||
Winner | KASS FM | ||
OVERALL WINNER – COMPANY OF THE YEAR 2021 | |||
Winner | EAST AFRICA BREWERIES LTD | ||