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Practitioners Courses

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These are tailored made courses for people who have basic undergraduate degrees (fresh graduates) with similar qualifications and who are aspiring to be marketers, are about to start working, have already started or have been working as a marketer/non marketer for a specified number of years (the term marketing in this context includes sales)

It is also suitable for persons without formal marketing qualifications who find themselves (or desire to be) in marketing.

Executive Diploma in Sales & Marketing (duration 6 Months) (class timings – 5:30pm-7.30pm, Mon, Tue and Wed)

After becoming a practitioner of marketing, the next target should be to move into senior marketing management.

The Executive diploma picks off from where the practitioners diploma in marketing ends and imparts skills in strategy, performance management, leadership and supervision, ethics. It will basically advance the practitioners diploma to another higher level.

Ksh.63. 000 per course (All inclusive)
Max. 3 installments
Min. First installment – Ksh.30,000

Practitioners Diploma in Marketing (duration 6 Months) (class timings – 5:30pm-7.30pm, Tue, Wed and Thursday)

Will impart hands on skill on what to do when you find yourself in a Marketing office or field. It will combine the theoretical foundation with real local examples. Approaches will include different business models (e.g. FMGG, informal, service, Business to Business, Business to Government) etc will be highlighted. A compulsory marketing project will be part of the final exam. It is considered essential to ensure that graduates of the course are Job ready.

Ksh.49, 000 per course (All inclusive)
Max of 3 installments
Min. initial pay Ksh.24,000

Practitioners Certificate in Marketing (duration Maximum 3 Months) (class timings – to be specified per program)

Will impart basic marketing principles, knowledge and skills that is required of any marketing person. It will combine the theoretical marketing principles with real local examples. Approaches will include different business models (e.g. FMGG, informal, service, Business to Business, Business to Government) etc will be highlighted. A compulsory marketing assignment will be part of the final exam. It is considered essential to ensure that graduates of the course are able to appreciate and understand the basic principles in marketing.

Ksh.23, 000 per course (All inclusive)
Max of 2 installments
Min. initial pay Ksh.12,000