MSK GALA AWARDS 2021 WINNERS | |||
PRODUCT LAUNCH & RE-LAUNCH | |||
POSITION | BRAND OWNER | CAMPAIGN NAME | SUPPORTING AGENCY |
Winner | BEIERSDORF EAST AFRICA | NEW NIVEA Perfect & Radiant Luminous630 Anti Dark Marks Serum: Product Launch | SQUAD DIGITAL |
1st Runner Up | EAST AFRICA BREWERIES LTD | Chrome gin launch campaign. Campaign titled ‘Made For These Streets’. | Right Here Ltd,MEC Africa,Squad Digital,Grayling kenya ltd,Mo Sound Events |
2nd Runner up | ICEA LION GROUP | DigiTrust Money Market Fund Campaign #AnzaSasa | YOUTH DYNAMIX AGENCY |
DISTRIBUTION & IMPLEMENTATION | |||
POSITION | BRAND OWNER | CAMPAIGN NAME | SUPPORTING AGENCY |
Winner | SAFARICOM KENYA | MAISHA NI M-PESA TU NATIONAL CONSUMER PROMOTION | Scanad Kenya Limited |
1st Runner Up | UNILEVER | LIFEBUOY GENERAL TRADE RE-LAUNCH | HUE Experiential Limited |
2nd Runner up | PERNOD RICARD KENYA | PERNOD RICARD TRADE LISTING AND SEEDING DRIVE | Youth Dynamix Agency |
INSTORE & SHOP FRONT TRADE MANAGEMENT | |||
POSITION | BRAND OWNER | CAMPAIGN NAME | SUPPORTING AGENCY |
Winner | Unilever | Retail Expansion Partnership with Unilever | Unilever Marketing Department |
1st Runner Up | |||
2nd Runner up | |||
ADVERTISING | |||
POSITION | BRAND OWNER | CAMPAIGN NAME | SUPPORTING AGENCY |
Winner | BROOKSIDE DAIRY LIMITED | JIJAZE MAWOWOWO | Mojo Productions |
1st Runner Up | EAST AFRICAN BREWERIES LIMITED | CAPTAIN’S POSE – LIVE LIKE THE CAPTAIN (DEC 2017 – MARCH 2018) | Dentsu Aegis Network Limited |
2nd Runner up | SAFARICOM KENYA | Funtastic 4G | Scanad Kenya Limited |
DIGITAL MARKETING | |||
POSITION | BRAND OWNER | CAMPAIGN NAME | SUPPORTING AGENCY |
Winner | MONDELEZ INTERNATIONAL | CADBURY DAIRY MILK FLAVOURISM CAMPAIGN | Dentsu Aegis Network |
1st Runner Up | PS-KENYA | PS KENYA -HIV SELF TESTING, BE SELF SURE CAMPAIGN | Scanad Kenya Limited |
2nd Runner up | SAFARICOM KENYA | THIS IS MY KENYA – #ThisIsMyKenya | Squad Digital |
EXPERIENTIAL MARKETING | |||
POSITION | BRAND OWNER | CAMPAIGN NAME | SUPPORTING AGENCY |
Winner | GLAXOSMITHKLINE(GSK)-PANADOL | PANADOL EXTRA WITH OPTIZORB(SPEED&STRENGTH) | YOUTH DYNAMIX AGENCY |
1st Runner Up | BROOKSIDE DAIRY LIMITED | 3 Dairies a day’ School Program | HDI YOUTH MARKETEERS |
2nd Runner up | VIVO ENERGY | #Namobanichekimbele | YOUTH DYNAMIX AGENCY |
SALES PROMOTION | |||
POSITION | BRAND OWNER | CAMPAIGN NAME | SUPPORTING AGENCY |
Winner | Unilever | Turudi Chuo Na Unilever Instore Activation | Unilever Marketing Department |
1st Runner Up | KCB Group | KCB VISA Fifa Campaign | SCANAD Kenya Ltd |
2nd Runner up | East African Breweries | Wakilisha Hustle Ushinde Na Kenya Cane | J. Walter Thompson Kenya Limited |
BRAND BUILDING | |||
POSITION | BRAND OWNER | CAMPAIGN NAME | SUPPORTING AGENCY |
Winner | SAFARICOM KENYA | ONE GOOD THING | SCANAD KENYA |
1st Runner Up | SAFARICOM KENYA | Safaricom Twaweza Live | SCANAD KENYA |
2nd Runner up | UNILEVER | THE HEALING POWER OF VASELINE | UNILEVER MARKETING DEPARTMENT |
BRAND PR | |||
POSITION | BRAND OWNER | CAMPAIGN NAME | SUPPORTING AGENCY |
Winner | SAFARICOM KENYA | BLAZE BE YOUR OWN BOSS CAMPAIGN BY SAFARICOM | GAME CHANGER COMPANY LTD. |
1st Runner Up | BARCLAYS BANK OF KENYA LTD | Brand Name Change – 7/11 and beyond | Grayling Kenya Ltd |
2nd Runner up | SAFARICOM KENYA | THIS IS MY KENYA – #ThisIsMyKenya | Squad Digital |
SPORTS MARKETING | |||
POSITION | BRAND OWNER | CAMPAIGN NAME | SUPPORTING AGENCY |
Winner | SAFARICOM KENYA | Chapa Dimba na Safaricom | SCANAD KENYA LTD. |
1st Runner Up | BARCLAYS BANK OF KENYA LTD | Barclays Kenya Open 2018 (BKO 2018) | Right Here Ltd,MEC Africa,Squad Digital,Grayling kenya ltd,IZONE AFRICA |
2nd Runner up | |||
SUSTAINABILITY MARKETING | |||
POSITION | BRAND OWNER | CAMPAIGN NAME | SUPPORTING AGENCY |
Winner | AAR HEALTHCARE | TREES FOR HEALTH – T4H CAMPAIGN | AAR Marketing Department |
1st Runner Up | PROCTER AND GAMBLE EAST AFRICA LTD | ALWAYS SCHOOL PROGRAMME | HDI Youth Marketeers |
2nd Runner up | INTEL-SHE WILL CONNECT | INTEL-SHE WILL CONNECT AFRICA | HDI Youth Marketeers |
STUDENTS IN MARKETING | |||
POSITION | STUDENTS | CAMPAIGN NAME | UNIVERSITY |
Winner | Lucy Kamau,Purity Kerubo, Laura Masira, Vincent Mwangi, Collins Wafula and Pauline Wangari | Kingfisher Strawberry Light(SOMETHING LIGHT CAMPAIGN) | Strathmore University |
JUDGES’ CHOICE AWARD | |||
Winner | BROOKSIDE DAIRY LIMITED | NAIPENDA ADVERTISING CAMPAIGN | MOJO PRODUCTIONS LIMITED |
PRINT MEDIUM | |||
Winner | NATION MEDIA GROUP | ||
TV MEDIUM | |||
Winner | CITIZEN TELEVISION – BY ROYAL MEDIA SERVICES | ||
RADIO MEDIUM | |||
Winner | CITIZEN FM RADIO 106.7 – BY ROYAL MEDIA SERVICES | ||
DIGITAL BROADCASTING | |||
Winner | RAIA TV | ||
DIGITAL ONLINE | |||
Winner | OPERA SOFTWARE | ||
OVERALL WINNER – COMPANY OF THE YEAR 2018 | |||
Winner | SAFARICOM PLC | ||
MSK AWARDS GALA 2018 NOMINEES
PRODUCT LAUNCH | |||
NOMINEES | |||
BRAND OWNER | CAMPAIGN NAME | SUPPORTING AGENCY | |
1 | EAST AFRICAN BREWERIES LIMITED | CAPTAIN’S POSE – LIVE LIKE THE CAPTAIN (DEC 2017 – MARCH 2018) | DENTSU AEGIS NETWORK LIMITED |
2 | BARCLAYS BANK OF KENYA LTD | Timiza | Right Here Ltd,MEC Africa,Squad Digital,Grayling kenya ltd,Mo Sound Events |
3 | PROCTER AND GAMBLE EAST AFRICA LTD | DANDIA MATHREE NA ALWAYS COTTON SOFT | YOUTH DYNAMIX AGENCY |
4 | POPPULATION SERVICES KENYA | Femigirl everyday contraceptive pills | HALLMARK ADVERTISING AND MARKETING LIMITED |
5 | SAFARICOM KENYA | Safaricom Jitambulishe – My Voice is my Password. | SQUAD DIGITAL |
PRODUCT RE-LAUNCH | |||
NOMINEES | |||
BRAND OWNER | CAMPAIGN NAME | SUPPORTING AGENCY | |
1 | UNILEVER SUSTAINABILITY DEPARTMENT | ROYCO “GET YOUR IRON UP” | HUE EXPERIENTIAL LIMITED |
2 | KENYA WINE AGENCIES LTD | KIBAO VODKA RELAUNCH NAJITAMBUA CAMPAIGN | TRANSCEND MEDIA GROUP |
3 | PROCTER AND GAMBLE EAST AFRICA LTD | PAMPERS@20 Campaign | HUE EXPERIENTIAL LIMITED |
4 | JAMBOJET | The People’s Airline | SCANAD KENYA LIMITED |
5 | PROCTER AND GAMBLE EAST AFRICA LTD | NEW DOWNY CONCENTRATE RE-LAUNCH | HUE EXPERIENTIAL LIMITED |
DISTRIBUTION | |||
NOMINEES | |||
BRAND OWNER | CAMPAIGN NAME | SUPPORTING AGENCY | |
1 | UNILEVER | LIFEBUOY GENERAL TRADE RE-LAUNCH | HUE Experiential Limited |
2 | SAFARICOM KENYA | MAISHA NI M-PESA TU NATIONAL CONSUMER PROMOTION | Scanad Kenya Limited |
3 | MONDELEZ INTERNATIONAL(CADBURY) | ONJA UTAMU WA CADBURY – LOW UNIT PRICE CHOCOLATES DRIVE | Centerstage Marketing Limited |
4 | SAFARICOM KENYA | Tunukiwa Daily Gifting | Squad Digital |
5 | PERNOD RICARD KENYA | PERNOD RICARD KENYA TRADE LISTING AND SEEDING DRIVE | Youth Dynamix Agency |
ADVERTISING | |||
NOMINEES | |||
BRAND OWNER | CAMPAIGN NAME | SUPPORTING AGENCY | |
1 | EAST AFRICAN BREWERIES LIMITED | CAPTAIN’S POSE – LIVE LIKE THE CAPTAIN (DEC 2017 – MARCH 2018) | Dentsu Aegis Network |
2 | SAFARICOM KENYA | Funtastic 4G | Scanad Kenya Limited |
3 | BROOKSIDE DAIRY LIMITED | JIJAZE MAWOWOWO | Mojo Productions |
4 | APA INSURANCE | APA Insuring Happiness | Scanad Kenya Limited |
5 | POPULATION SERVICES KENYA | KUVAA CD NI THIS EASY (PPR) | Transcend Media Group |
DIGITAL MARKETING | |||
NOMINEES | |||
BRAND OWNER | CAMPAIGN NAME | SUPPORTING AGENCY | |
1 | POPPULATION SERVICES KENYA | PS KENYA-HIV SELF TESTING, BE SELF SURE CAMPAIGN | Scanad Kenya Limited |
2 | SAFARICOM KENYA | THIS IS MY KENYA – #ThisIsMyKenya | Squad Digital |
3 | KENYA TOURISM BOARD | CULTURE CAPTURE | Scanad Kenya Limited |
4 | Standard Chartered Bank Kenya Limited | Priority Banking Campaign – Period January to April 2018. | Dentsu Aegis Network |
5 | MONDELEZ INTERNATIONAL | CADBURY DAIRY MILK FLAVOURISM CAMPAIGN | Dentsu Aegis Network |
EXPERIENTIAL MARKETING | |||
NOMINEES | |||
BRAND OWNER | CAMPAIGN NAME | SUPPORTING AGENCY | |
1 | VIVO ENERGY | #Namobanichekimbele | YOUTH DYNAMIX AGENCY |
2 | BARCLAYS BANK OF KENYA LTD | Credit Card Campaign – ‘Make the most of it’ Campaign | Right Here Ltd,MEC Africa,Squad Digital,Grayling kenya ltd,Mo Sound Events |
3 | GLAXOSMITHKLINE(GSK)-PANADOL | PANADOL EXTRA WITH OPTIZORB(SPEED&STRENGTH) | YOUTH DYNAMIX AGENCY |
4 | CAPWELL INDUSTRIES | THE AMAIZE BUTLER EXPERIENCE | HALLMARK ADVERTISING AND MARKETING LIMITED |
5 | BROOKSIDE DAIRY LIMITED | 3 Dairies a day’ School Program | HDI YOUTH MARKETEERS |
SALES PROMOTION | |||
NOMINEES | |||
BRAND OWNER | CAMPAIGN NAME | SUPPORTING AGENCY | |
1 | Unilever | Turudi Chuo Na Unilever Instore Activation | Unilever Marketing Department |
2 | East African Breweries | Wakilisha Hustle Ushinde Na Kenya Cane | J. Walter Thompson Kenya Limited |
3 | Proctor and Gamble | Ariel Less is More Campaign | HUE EXPERIENTIAL LIMITED |
4 | KCB Group | KCB VISA Fifa Campaign | SCANAD Kenya Ltd |
5 | East African Breweries | Experience Formula 1 Live with Johnnie Walker | J. Walter Thompson Kenya Limited |
BRAND BUILDING | |||
NOMINEES | |||
BRAND OWNER | CAMPAIGN NAME | SUPPORTING AGENCY | |
1 | SAFARICOM KENYA | Safaricom Twaweza Live | SCANAD KENYA |
2 | UNILEVER | OMO – MOTHER’S DAY (MOM) | SCANAD KENYA LIMITED |
3 | UNILEVER | THE HEALING POWER OF VASELINE | UNILEVER MARKETING DEPARTMENT |
4 | KCB BANK KENYA LIMITED | KCB LIONS`DEN BUSINESS REALITY TV SHOW-SSN 2 | KCB Marketing & Communication Department,Scanad/Scangroup WPP/Mediacom/ Squad Digital,Quite bright films |
5 | SAFARICOM KENYA | ONE GOOD THING | SCANAD KENYA |
BRAND PR | |||
NOMINEES | |||
BRAND OWNER | CAMPAIGN NAME | SUPPORTING AGENCY | |
1 | SAFARICOM KENYA | THIS IS MY KENYA – #ThisIsMyKenya | SQUAD DIGITAL |
2 | BARCLAYS BANK OF KENYA LTD | Brand Name Change – 7/11 and beyond | Grayling Kenya Ltd |
3 | EAST AFRICAN BREWERIES LIMITED | KC Coconut Campaign | SCANAD Kenya Limited |
4 | SAFARICOM KENYA | BLAZE BE YOUR OWN BOSS CAMPAIGN BY SAFARICOM | GAME CHANGER COMPANY LIMITED |
SUSTAINABILITY MARKETING | |||
NOMINEES | |||
BRAND OWNER | CAMPAIGN NAME | SUPPORTING AGENCY | |
1 | PROCTER AND GAMBLE EAST AFRICA LTD | ALWAYS SCHOOL PROGRAMME | HDI Youth Marketeers |
2 | AAR HEALTHCARE | TREES FOR HEALTH – T4H CAMPAIGN | AAR Marketing Department |
3 | MATER MISERICORDIAE HOSPITAL | THE MATER HEART RUN | Mater Hospital Marketing Department |
4 | BARCLAYS BANK OF KENYA LTD | Blood donation drive | SQUAD DIGITAL,GRAYLING KENYA LTD |
5 | INTEL-SHE WILL CONNECT | INTEL-SHE WILL CONNECT AFRICA | HDI Youth Marketeers |