MEMBERSHIP: Member for 4 Years. 

ABOUT

Meet Lydia Gathigia, a seasoned marketing and digital content manager with a passion for storytelling and creating authentic connections between brands and their customers.

With over 10 years of experience in advertising creative copywriting, scriptwriting, brand strategies, and leading creative teams, Gathigia has had the privilege of working with some of the biggest brands in the world, earning numerous awards along the way, including The 5th OLX Soma Awards, APA Loeries 2017, African Cristal Awards 2018, The Loeries 2018, Muse Creative Awards 2018, APA Loeries 2018, and the Loeries 2018 awards.

But it’s not just the accolades that drives her. It’s the passion for creating meaningful connections between brands and their customers. As a digital content marketer with strengths in digital strategies, content strategies, content curation, and social media, she believes that in today’s world, it’s not enough to just create content, but to curate it, shape it, and tell stories that truly resonate with people, creating authentic relationships.

Gathigia envisions a world where businesses and brands go beyond selling products and services, but also share their stories and connect with their customers in meaningful ways. She is committed to making this vision a reality by leveraging their expertise in marketing and communication to help brands connect with their audiences in new and meaningful ways. With a deep understanding of the changing landscape of marketing and the power of storytelling, she is dedicated to driving innovation and transformation in the marketing industry.

If you’re looking for a marketing and communication specialist who can help your brand create authentic connections with your audience, then Gathigia is your answer. She is always open to talking and working together to create a world where brands inspire, engage, and transform through powerful storytelling and meaningful marketing strategies.

To learn more about Gathigia, visit her LinkedIn Profile 

MANIFESTO

Dear esteemed members of the Marketing Society of Kenya,

I am excited to apply for the position of Associate Member representative on the MSK board. As a digital content manager with a passion for marketing, I believe I have the skills, knowledge, and dedication to help advance the society’s mission and serve its members’ needs.

If elected, I will strive to:

Promote inclusivity and diversity: The marketing industry is evolving rapidly, and it’s essential that the MSK reflects the diverse perspectives and experiences of its members. I will work to ensure that all voices are heard and valued, regardless of age, gender, ethnicity, or background.

Foster collaboration and innovation: Marketing is a dynamic field that requires constant innovation and adaptation. As a board member, I will encourage collaboration among members, share best practices, and explore new trends and technologies that can benefit our profession.

Advocate for professional development: Continuous learning and development are crucial for marketers to stay competitive and deliver value to clients and organizations. I will work with the MSK to provide relevant and high-quality training, resources, and networking opportunities to help members grow their skills and careers.

Engage with stakeholders: Marketing doesn’t operate in a vacuum; it affects and is affected by various stakeholders, including consumers, regulators, and society at large. I will strive to engage with these stakeholders, build relationships, and promote ethical and responsible marketing practices that benefit all.

Amplify the MSK’s voice: Finally, as a board member, I will work to increase the MSK’s visibility and impact in the industry and society. I will use my communication skills and digital marketing expertise to promote the MSK’s initiatives, share its successes, and advocate for its members’ interests.

I earnestly believe that my experience, vision, and passion align with the MSK’s values and goals. If elected, I will work tirelessly to represent the interests of associate members and advance the society’s mission of promoting excellence in marketing.

Thank you for considering my candidacy.

Yours Faithfully,

Lydia Gathigia,

Associate Member,

Marketing Society of Kenya