For the 2020 edition of the Marketing Society of Kenya Awards we have assembled a truly power-packed group of judges; together, they combine a diverse wealth of knowledge and experience in building some of the country’s biggest brands and businesses.
MSK AWARDS GALA 2020
JUDGES
ENTRY FEE AND SUBMISSION DEADLINE
ENTRIES FEE : 10,000 Kenya Shillings per entry
ENTRY DEADLINE: 18th November 2020
SELECT YOUR PREFERRED CATEGORY(S) BELOW AND SUBMIT YOUR ENTRY
CLASS A: DISRUPTIVE MARKETING
CLASS B: MARKETING REALIGNMENT THROUGH COVID 19
CLASS C: DISTRIBUTION
CLASS D: FUTURE MARKETING
CLASS E: BRANDING
CLASS F: PRODUCT
CLASS G: PROMOTION
CLASS H: INSTITUTIONS OF HIGHER LEARNING
CLASS I: HUMAN CHAMPIONS OF THE YEAR
CLASS J: MARKETING MEDIUMS EXECUTION
Please note that research data will be used to shortlist media houses in each of the following categories i) TV, II) Radio, iii) Print, iv) Out of Home and v) Digital.
The shortlisted media houses will be contacted to submit entries to the competition
1. Eligibility
a) Must be a member in good standing of MSK
b) The award will be presented to an individual, group of individuals’ representative of the organization/Brand owner
2. Entry Requirements
a) Nominations may be made by the organizations’/Brand owner’s Marketing department or senior management or Advertising/Creative/PR agency on express instructions from the organization/Brand Owner.
b) Entries must be dated and have been executed or implemented during the calendar year October 2019- September 2020.
Substantial revisions of previous award-winning entries may be submitted for consideration each year.
An Entry Form
a) Please be certain the material or activity fits the category and criteria established.
b) Specific use and description of how the promotional item or activity was advertised and promoted is critical. This is central to the award. Answer the questions listed on the entry form in full detail.
c) Submit along with your entry form all supporting documentation, such as testimonials, photographs, surveys, statistics, other awards of recognition, newspaper clippings, etc.
Entry Form Must Be Signed
Submissions will not be returned to the ‘applicants/submitters’. All Entries will remain to be the property of the Society. By submitting an entry, ‘applicants/submitters’ grant permission to the MSK full rights to publish, reproduce, and publicize entries in any print or electronic publishing format with written permission from the Brand Owner. No monetary compensation will be received by ‘applicants/submitters’ from the society for the use of their entries.
Submission Entry fee of Kshs. 10,000 will be paid per entry and the proof of payment attached alongside the submission.
NB: Entry Deadline: All Entries MUST be received in the MSK Awards portal by C.O.B 13th November 2020.
3. Award Process
The MSK adjudication committee screens all the entries received, adjudicates over all of them, nominates one or more and presents the name(s) of the ultimate recipient of the award in each category.
Award Presentation
The MSK awards will be presented during the MSK annual Awards Gala night Dinner 2020.
Winners will be feted with a trophy and a certificate to be issued by MSK in recognition of their outstanding achievements.
Creative Agencies/ Individuals/Departments behind the winning campaigns will also be recognized and awarded a trophy and certificate.
The winning entries will be featured in the MSK’s publication (Sokoni) special pullout and any other supporting Media.
4. Judging Criteria
Judges will assign points based on the:
- Quality of the submission/supporting materials provided/clarity of activity.
- Clarity of Insights, objectives, innovation, demonstration of strategy, execution, creativity and achieved ROI.
- Responsiveness to the specified target audience.
- Overall rating.
The success of a campaign presented depends not on the magnitude of the activity or item, but rather on the marketing creativity, innovation and utilization of marketing best practice.
The MSK Judging committee and the MSK council reserve the right to issue any award in any category if a worthy brand/brand owner/candidate is not identified during the entire judging process.
Winning case studies will be shared with members as a benchmark of marketing excellence. If your submission contains sensitive information clearly state and indicate which part or information MUST not be shared.