Judges will assign points based on the:
- Quality of the submission/supporting materials provided/clarity of activity.
- Clarity of Insights, objectives, innovation, demonstration of strategy, execution, creativity and achieved ROI.
- Responsiveness to the specified target audience.
- Overall rating.
The success of a campaign presented depends not on the magnitude of the activity or item, but rather on the marketing creativity, innovation and utilization of marketing best practice.
The MSK Judging committee and the MSK council reserve the right to issue any award in any category if a worthy brand/brand owner/candidate is not identified during the entire judging process.
Winning case studies will be shared with members as a benchmark of marketing excellence. If your submission contains sensitive information clearly state and indicate which part or information MUST not be shared.