Block B - Unit 5 at 51 Lenana Road Kilimani

Nairobi, Kenya

Mon - Fri 8.30 am - 17.00 pm

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MSK AWARDS GALA 2024

CALL FOR ENTRIES

MSK has launched the call for entries for the 2024 Gala Awards.

The MSK Gala Awards is an annual event that honors and celebrates outstanding achievements in the field of marketing. It serves as a platform for marketing professionals and organizations across the country to showcase their innovation and accomplishments in various categories. In addition to recognizing excellence, the event offers valuable networking opportunities and insights into the latest industry trends.

Scheduled for November 29th, the 2024 awards embark on a journey of exploration and discovery as we delve into uncharted territories and push the boundaries of traditional marketing practices. Centred around the theme “EXPLORING NEW FRONTIERS”, the awards encapsulates our commitment to innovation, creativity, and pioneering spirit within the industry.

Through this theme, we aim to celebrate the trailblazers, the risk-takers, and the visionaries who dare to explore new frontiers in marketing. Whether it’s leveraging cutting-edge technology, embracing sustainability, or building authentic connections with consumers, we seek to recognize and honor those who are leading the way towards a brighter and more innovative future for the industry.

SUBMISSION DETAILS

Deadline for Entry: 5th November, 2024

Submission Fee: Ksh 15,000 per Entry

For more info: events@msk.co.ke

MPESA PAYMENT DETAILS

MPESA Paybill Number: 712481

MPESA A/C No: Your Name/Organization

BANK PAYMENT DETAILS

Bank: Stanbic, Branch – Chiromo

A/C Number: 0100000106814

A/C Name: Marketing Society of Kenya

SELECT YOUR PREFERRED CATEGORY(S) BELOW AND SUBMIT YOUR ENTRY ONLINE

Brand Communication Campaign of the Year

The Brand Communication Campaign of the Year Award celebrates the most impactful and creative communication campaigns that effectively enhance a brand’s image, engage audiences, and convey key messages. This award recognizes campaigns that have successfully utilized various communication channels and tactics to create a memorable brand narrative.

Click Here To Submit Entry

Best Business to Business (B2B) Marketing Strategy

This Award honors exceptional marketing strategies specifically designed for business audiences. It recognizes innovative approaches that effectively address the unique needs and challenges of B2B marketing, driving measurable outcomes and fostering long-term relationships between businesses.

Click Here To Submit Entry

Marketing Campaign of the Year

The Award recognizes the most outstanding marketing campaign that has delivered exceptional results and demonstrated excellence in strategy, creativity, execution, and measurable impact. It celebrates campaigns that have achieved significant business goals through innovative approaches and successful integration of various marketing channels.

The campaign must showcase a clear understanding of the target audience, insightful strategy development, innovative use of media, and a compelling creative approach. It should also demonstrate strong alignment between marketing objectives and business outcomes, with measurable success in areas such as brand growth, customer engagement, sales, and return on investment (ROI).

Judges will be looking for a campaign that sets new benchmarks for marketing excellence, delivers meaningful results, and has a lasting impact on both the brand and its audience.

Click Here To Submit Entry

Integrated Marketing Campaign of the Year

The Award recognizes excellence in the strategic integration of multiple marketing channels to deliver a cohesive and impactful brand message. It celebrates campaigns that successfully harmonize digital, traditional, PR, social media, content marketing, and other channels into a unified approach. Judges will look for creativity, innovation, and synergy between different marketing efforts that result in a significant impact on brand visibility, engagement, and overall business performance.

Click Here To Submit Entry

New Product Launch of the Year

The Award recognizes excellence in the strategic execution of launching new products or service that successfully meet market demands. It honors campaigns that demonstrate innovative and effective approaches to introducing products or services, highlighting how these strategies contribute to achieving business objectives and enhancing market presence. Submissions should showcase the creativity, planning, and execution involved in the product/service launch, along with measurable outcomes that reflect its success in engaging consumers and capturing market share.

Click Here To Submit Entry

Product Re-Launch of the Year

The Award celebrates exceptional efforts in revitalizing existing products/services to enhance their market presence and consumer appeal. It recognizes campaigns that effectively reintroduce products or services through innovative strategies and marketing tactics, showcasing how these efforts successfully address evolving consumer needs and preferences. Submissions should detail the strategic planning and execution involved in the re-launch, including insights that informed the decisions made, creative approaches utilized, and measurable outcomes achieved.

Click Here To Submit Entry

Distribution and Implementation Strategy

This award recognizes excellence in the planning and execution of a marketing campaign’s distribution and implementation strategy. It honors campaigns that demonstrate a well-thought-out approach to getting a product, service, or message into the hands of the intended target audience. Key considerations include the efficiency of distribution channels, the strategic use of partnerships or networks, and the effectiveness of execution in delivering measurable results. The award seeks to celebrate campaigns that maximized their impact through innovative distribution methods and seamless implementation, leading to a successful alignment of marketing objectives with outcomes.

Click Here To Submit Entry

Sustainability Marketing

The Award recognizes exceptional marketing initiatives that promote sustainable practices and products while effectively raising awareness of environmental and social issues. It honors campaigns that demonstrate a commitment to sustainability and responsibility, showcasing innovative strategies that engage consumers in meaningful ways.

Submissions should detail how the campaign was designed to convey the brand’s sustainability message, the insights that informed the approach, and the specific actions taken to engage the target audience.

Click Here To Submit Entry

Purpose-Driven Marketing Campaign of the Year

In the wake of protests and calls for change, brands have the opportunity to align their marketing efforts with the sentiments of consumers, particularly the Gen Z, who demand accountability and transparency. This award honors campaigns that not only address pressing social issues but also mobilize action and create meaningful conversations. Submissions should showcase how brands effectively utilized digital platforms and innovative storytelling to connect with Gen Z, encouraging them to participate in advocacy and social change. The judges will assess the campaign’s authenticity, creativity, and impact, looking for tangible results such as increased engagement, brand loyalty, and measurable contributions to social causes.

Click Here To Submit Entry

Experiential Marketing Campaign of the Year

This Award recognizes exceptional campaigns that create memorable and immersive experiences for consumers, fostering deeper connections between brands and their audiences. This award celebrates innovative approaches that engage participants through interactive experiences, events, or activations that effectively convey brand messages and values. Judges will evaluate entries based on creativity, audience engagement, integration with overall marketing strategies, and the ability to evoke emotional responses.

Click Here To Submit Entry

Influencer Marketing Campaign of the Year

The Influencer Marketing Campaign of the Year Award recognizes exceptional marketing campaigns that effectively leveraged influencers to connect with and engage target audiences. This award honors campaigns that have demonstrated a strategic and creative use of influencers to elevate brand visibility, drive consumer engagement, and ultimately achieve significant business objectives. The winning campaign will showcase a deep understanding of the power of influencer partnerships, innovative execution, and measurable impact on brand awareness, consumer behavior, and return on investment.

Judges will evaluate entries based on the strategic alignment of influencers with brand goals, the creativity of the content produced, the effectiveness in engaging the target audience, and the tangible business results achieved through the campaign.

Click Here To Submit Entry

Best Emerging Technology in Marketing Campaign

The Best Emerging Technology in Marketing Award celebrates the innovative and impactful use of emerging technologies—such as Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), and other cutting-edge digital tools—in marketing strategies. This award recognizes campaigns that successfully integrate these technologies to enhance customer engagement, drive brand awareness, and create immersive experiences.

Click Here To Submit Entry

Marketing Mavericks of the Year

The Marketing Mavericks of the Year Award recognizes institutions that have exhibited outstanding marketing excellence through their active participation in the Marketing Society of Kenya (MSK) Mentorship Program. This award honors institutions that have not only excelled in mentoring and nurturing future marketing leaders but have also cultivated vibrant marketing clubs that engage members in dynamic and impactful activities.

Click Here To Submit Entry

Marketing Students Award

The Marketing Students Award recognizes the achievements of marketing students who demonstrate exceptional skills and knowledge through the presentation of insightful and impactful case studies. This award aims to celebrate students who effectively apply theoretical concepts to practical situations, showcasing their ability to analyze, strategize, and innovate in the field of marketing. Nominees will be evaluated based on the depth of their research, clarity of presentation, and the effectiveness of their proposed solutions in addressing real-world marketing challenges.

REQUIREMENTS

The Student MUST be a paid-up student member of MSK.
Must be currently enrolled as students in a marketing program at an accredited institution.
must be accompanied by a letter of recommendation from a faculty member of the Institution.
Must present a comprehensive case study showcasing their understanding of marketing principles. This submission should highlight their analysis, creativity, and practical application of marketing strategies.
The case study should be submitted as a PDF document, not exceeding 10 pages, including any visual aids or appendices.
All entries MUST be submitted online via the MSK Website www.msk.co.ke by COB 30th October 2024.

Click Here To Submit Entry

Best Media Innovation - Agency Only

This award recognizes an agency that has demonstrated exceptional innovation in the use of media to achieve outstanding marketing results. It celebrates the creative and effective use of various media platforms, including digital, print, broadcast, and emerging media, to drive impactful campaigns and elevate brand visibility. Judges will look for entries that showcase groundbreaking media strategies, integration across channels, and the ability to connect with target audiences in innovative ways that deliver measurable outcomes.

Click Here To Submit Entry

Best Media Innovation - Media houses only

This award recognizes media houses that have demonstrated exceptional innovation in their media offerings, showcasing unique strategies that enhance audience engagement and deliver impactful results. It celebrates creative approaches to content delivery, advertising integration, and audience interaction across various media platforms. Judges will evaluate submissions based on creativity, effectiveness, and measurable outcomes that highlight the media house’s role in shaping the industry.

Click Here To Submit Entry

Data & Insight Driven Marketing Campaign of the Year

This award recognizes excellence in leveraging data and consumer insights to inform and shape impactful marketing strategies. This award honors campaigns that effectively utilize market research, analytics, and consumer behavior data to drive decision-making and optimize marketing efforts. It highlights the ability to transform insights into actionable strategies that resonate with target audiences, leading to measurable business outcomes. The award celebrates campaigns that demonstrate creativity, strategic alignment with data-driven insights, and a clear return on investment, showcasing the importance of a data-centric approach in modern marketing.

Click Here To Submit Entry

Marketer of the Year Award

The Marketer of the Year Award recognizes an outstanding marketing professional who has demonstrated exceptional leadership, creativity, and strategic thinking in their marketing efforts. This award celebrates individuals who have significantly impacted their organizations through innovative marketing strategies and initiatives that drive business growth and enhance brand visibility. Judges will evaluate nominees based on their ability to leverage market insights, execute successful campaigns, and adapt to industry trends.

Click Here To Submit Entry

Brand PR Campaign of the Year Award

This Award celebrates excellence in public relations efforts that significantly enhance brand visibility and reputation. This award recognizes campaigns that have effectively communicated brand messages, engaged target audiences, and fostered meaningful relationships through innovative PR strategies. It highlights how these initiatives align with overarching business objectives, contributing to brand loyalty and market influence. The award honors campaigns that demonstrate creativity, strategic insight, and measurable impact, showcasing the power of public relations in driving brand success.

Click Here To Submit Entry

Digital Campaign of the Year Award

This award recognizes campaigns that have effectively harnessed digital channels to engage audiences, drive brand awareness, and achieve measurable results. Whether through social media, email marketing, content creation, or innovative use of digital platforms, this award highlights the creativity and strategic execution that distinguish exceptional digital campaigns. Judges will evaluate entries based on originality, audience engagement, integration across digital platforms, and the overall impact on business objectives. This award aims to honor those campaigns that not only stand out in the digital landscape but also deliver significant returns on investment and contribute to the brand’s growth.

Click Here To Submit Entry

Public Sector Marketing Campaign of the Year

The Award recognizes outstanding marketing initiatives designed to engage and inform the public while promoting government services, programs, or initiatives. It honors campaigns that effectively address the unique challenges of public sector marketing, showcasing innovative strategies that enhance community engagement, awareness, and participation.

Submissions should highlight how the campaign was developed to meet specific objectives, the insights that guided the approach, and the methods used to connect with the target audience. This includes a focus on creativity, effective use of communication channels, and measurable impact on the community.

Click Here To Submit Entry

Rising Star of the Year Award

The Award celebrates exceptional young marketers who are redefining the marketing landscape. This award recognizes individuals who think outside the box, challenge the norm, and exemplify an innovative spirit. These rising stars not only achieve remarkable results within their organizations but also embody commercial acumen that extends beyond traditional marketing. We seek young marketers demonstrating strong leadership, creativity, and a forward-thinking mindset. The winner will be acknowledged as a future leader in the industry and serve as a role model for aspiring marketers.

Click Here To Submit Entry

1. Eligibility

a) Must be a member in good standing of MSK

b) The award will be presented to an individual, group of individuals’ representative of the organization/Brand owner

2. Entry Requirements

a) Nominations may be made by the organizations’/Brand owner’s Marketing department or senior management or Advertising/Creative/PR agency on express instructions from the organization/Brand Owner.

b) Entries must be dated and have been executed or implemented during the calendar year December 2023 – October 2024.

Substantial revisions of previous award-winning entries may be submitted for consideration each year.

3. Award Process

The MSK adjudication committee screens all the entries received, adjudicates over all of them, nominates one or more and presents the name(s) of the ultimate recipient of the award in each category.

Award Presentation

The MSK awards will be presented during the MSK annual Awards Gala night Dinner 2024.
Winners will be feted with a trophy and a certificate to be issued by MSK in recognition of their outstanding achievements.
Creative Agencies/ Individuals/Departments behind the winning campaigns will also be recognized and awarded a trophy and certificate.
The winning entries will be featured in the MSK’s publication (Sokoni) special pullout and any other supporting Media.

4. Judging Criteria

Judges will assign points based on the:

Quality of the submission/supporting materials provided/clarity of activity.
Clarity of Insights, objectives, innovation, demonstration of strategy, execution, creativity and achieved ROI.
Responsiveness to the specified target audience.
Overall rating.

The success of a campaign presented depends not on the magnitude of the activity or item, but rather on the marketing creativity, innovation and utilization of marketing best practice.

The MSK Judging committee and the MSK council reserve the right to issue any award in any category if a worthy brand/brand owner/candidate is not identified during the entire judging process.

Winning case studies will be shared with members as a benchmark of marketing excellence. If your submission contains sensitive information clearly state and indicate which part or information MUST not be shared.