Brand Kenya Board is mandated to coordinate initiatives for marketing the country in order to maximize their efficiency, to create and maintain the Kenya Brand and to identify and distinguish Kenyan products, services and concepts.
In line with our mandate of identifying and distinguishing Kenyan products, services and concepts, the board has embarked on an initiative of branding goods and services that originate from Kenya. A unique identifier for goods and services originating from Kenya has been created; The ‘Made in Kenya Brand Mark’.
The term ‘Made in’ describes where products originate from. It denotes an association with the place of origin. The ‘Made in Kenya Brand Mark’ signifies that our products are unique, authentic and of high quality. The initiative aims to define the value proposition of our goods and services as well as communicate the promise/benefits to consumers, work with producers /manufacturers to commit towards exceeding the promise by delivering with excellence and finally leveraging on the brand equity built thereof.
Log on to http://madeinkenya.brandkenya.go.ke/ to apply for the mark.
Source: Brand Kenya.