| Award category |
Organization |
Marketing Agency behind the campaign |
The Marketing Campaign |
| 1 |
Best Advertising Campaign |
|
|
|
|
Winner |
Safaricom |
Scanad |
Marketing the Network |
|
1st Runners Up |
Safaricom |
Saracen |
Blaze |
|
2nd Runners Up |
Unilever |
Mindshare |
Lifebuoy |
|
|
|
|
|
| 2 |
Best Experiential Campaign |
|
|
|
|
Winner |
EABL |
Swivel Marketing |
Tusker Twende Rio |
|
1st Runners Up |
Safaricom |
Seven Brand/Game Changers |
Blaze |
|
2nd Runners Up |
Barclays |
EXP Momentum |
Wezesha Biashara |
|
|
|
|
|
| 3 |
Best Digital Marketing Campaign |
|
|
|
|
Winner |
Airtel |
Ogilvy Africa |
The Madaraka Day Story |
|
1st Runners Up |
Airtel |
Ogilvy & Mather Africa,Ogilvy One |
UnlimiNET 20 |
|
2nd Runners Up |
Safaricom |
Bean Interactive |
Blaze |
|
|
|
|
|
| 4 |
Best Brand Loyalty Campaign |
|
|
|
|
Winner |
Vivo Energy |
YDX |
Naomba Nicheki Mbele |
|
1st Runners Up |
Optiven Ltd |
Optiven Ltd |
Ploti Mfukoni |
|
2nd Runners Up |
EABL |
Swivel Marketing |
Pilsner Shikilia Nganya |
|
|
|
|
|
| 5 |
Best Distribution Strategy and Implementation |
|
|
|
|
Winner |
ICT Authority |
PMS |
Digischool |
|
1st Runners Up |
Cadbury Kenya |
Centrestage |
Cadbury Kenya Distribution Strategy |
|
2nd Runners Up |
PS Kenya |
Swivel Marketing |
Kuwa True |
|
|
|
|
|
| 6 |
Best Product Launch Campaign |
|
|
|
|
Winner |
KCB |
Squad Digital |
Ule msee |
|
1st Runners Up |
Bradley Kenya Limited |
Transcend Media Group |
its big |
|
2nd Runners Up |
Safaricom |
Saracen Media Group |
Blaze |
|
|
|
|
|
| 7 |
Best Sales Promotion Campaign |
|
|
|
|
Winner |
Vivo Energy |
YDX |
Naomba Nicheki Mbele |
|
1st Runners Up |
EABL |
JWT |
Smirnoff,Johnie Walker & Baileys |
|
2nd Runners Up |
P & G |
YDX |
Ariel Mall Activation |
|
|
|
|
|
| 8 |
Best Sports Marketing |
|
|
|
|
Winner |
Coca Cola |
Ogilvy & Mather Africa |
Taste the feeling/Euro Cup |
|
|
|
|
|
| 9 |
Best Product Re-launch |
|
|
|
|
Winners |
PS Kenya |
Transcend Media Group |
Kuwa True |
|
1st Runners Up |
Unilever |
Hallmark |
Sunlight- Burst after burst of long |
|
2nd Runners Up |
Resolution Health |
Ogilvy & Mather Africa |
The Gourds Campaign |
|
|
|
|
|
| 10 |
Best Sustainability Marketing and Social Enterprise |
|
|
|
|
Winner |
KCB Foundation |
Scanad,Squad Digital,Ogilvy PR,KCB Marketing & KCB Foundation teams |
2jiajiri campaign |
|
|
|
|
|
1st Runners Up |
Unilever EA |
Sajeki Agency |
Lifebuoy-Sherry |
|
|
|
|
|
| 11 |
Judges Choice Award |
|
|
|
|
|
ICT Authority |
PMS Group |
Digi School |
| 12 |
Best Brand PR Campaign |
|
|
|
|
Winner |
DSTV |
Ogilvy and Mather, Africa |
Thunderclap |
|
1st Runners Up |
Optiven Limited |
Optiven Limited |
Pata Ploti B4 40 |
|
2nd Runners Up |
Airtel |
Ogilvy and Mather, Africa |
Madaraka Day Story |
