| Award category | Organization | Marketing Agency behind the campaign | The Marketing Campaign | |
|---|---|---|---|---|
| 1 | Best Advertising Campaign | |||
| Winner | Safaricom | Scanad | Marketing the Network | |
| 1st Runners Up | Safaricom | Saracen | Blaze | |
| 2nd Runners Up | Unilever | Mindshare | Lifebuoy | |
| 2 | Best Experiential Campaign | |||
| Winner | EABL | Swivel Marketing | Tusker Twende Rio | |
| 1st Runners Up | Safaricom | Seven Brand/Game Changers | Blaze | |
| 2nd Runners Up | Barclays | EXP Momentum | Wezesha Biashara | |
| 3 | Best Digital Marketing Campaign | |||
| Winner | Airtel | Ogilvy Africa | The Madaraka Day Story | |
| 1st Runners Up | Airtel | Ogilvy & Mather Africa,Ogilvy One | UnlimiNET 20 | |
| 2nd Runners Up | Safaricom | Bean Interactive | Blaze | |
| 4 | Best Brand Loyalty Campaign | |||
| Winner | Vivo Energy | YDX | Naomba Nicheki Mbele | |
| 1st Runners Up | Optiven Ltd | Optiven Ltd | Ploti Mfukoni | |
| 2nd Runners Up | EABL | Swivel Marketing | Pilsner Shikilia Nganya | |
| 5 | Best Distribution Strategy and Implementation | |||
| Winner | ICT Authority | PMS | Digischool | |
| 1st Runners Up | Cadbury Kenya | Centrestage | Cadbury Kenya Distribution Strategy | |
| 2nd Runners Up | PS Kenya | Swivel Marketing | Kuwa True | |
| 6 | Best Product Launch Campaign | |||
| Winner | KCB | Squad Digital | Ule msee | |
| 1st Runners Up | Bradley Kenya Limited | Transcend Media Group | its big | |
| 2nd Runners Up | Safaricom | Saracen Media Group | Blaze | |
| 7 | Best Sales Promotion Campaign | |||
| Winner | Vivo Energy | YDX | Naomba Nicheki Mbele | |
| 1st Runners Up | EABL | JWT | Smirnoff,Johnie Walker & Baileys | |
| 2nd Runners Up | P & G | YDX | Ariel Mall Activation | |
| 8 | Best Sports Marketing | |||
| Winner | Coca Cola | Ogilvy & Mather Africa | Taste the feeling/Euro Cup | |
| 9 | Best Product Re-launch | |||
| Winners | PS Kenya | Transcend Media Group | Kuwa True | |
| 1st Runners Up | Unilever | Hallmark | Sunlight- Burst after burst of long | |
| 2nd Runners Up | Resolution Health | Ogilvy & Mather Africa | The Gourds Campaign | |
| 10 | Best Sustainability Marketing and Social Enterprise | |||
| Winner | KCB Foundation | Scanad,Squad Digital,Ogilvy PR,KCB Marketing & KCB Foundation teams | 2jiajiri campaign | |
| 1st Runners Up | Unilever EA | Sajeki Agency | Lifebuoy-Sherry | |
| 11 | Judges Choice Award | |||
| ICT Authority | PMS Group | Digi School | ||
| 12 | Best Brand PR Campaign | |||
| Winner | DSTV | Ogilvy and Mather, Africa | Thunderclap | |
| 1st Runners Up | Optiven Limited | Optiven Limited | Pata Ploti B4 40 | |
| 2nd Runners Up | Airtel | Ogilvy and Mather, Africa | Madaraka Day Story |