These are tailored made courses for people who have basic undergraduate degrees (fresh graduates) with similar qualifications and who are aspiring to be marketers, are about to start working, have already started or have been working as a marketer/non marketer for a specified number of years (the term marketing in this context includes sales)
It is also suitable for persons without formal marketing qualifications who find themselves (or desire to be) in marketing.
Duration: 6 Months
Class timings: 5:30pm-7.30pm, Mon, Tue and Wed
After becoming a practitioner of marketing, the next target should be to move into senior marketing management.
The Executive diploma picks off from where the practitioners diploma in marketing ends and imparts skills in strategy, performance management, leadership and supervision, ethics. It will basically advance the practitioners diploma to another higher level.
Duration: 6 Months
Class timings: 5:30pm-7.30pm, Tue, Wed and Thursday
Will impart hands on skill on what to do when you find yourself in a Marketing office or field. It will combine the theoretical foundation with real local examples. Approaches will include different business models (e.g. FMGG, informal, service, Business to Business, Business to Government) etc will be highlighted. A compulsory marketing project will be part of the final exam. It is considered essential to ensure that graduates of the course are Job ready.
Duration: 3 Months
Class timings: to be specified per program
Will impart basic marketing principles, knowledge and skills that is required of any marketing person. It will combine the theoretical marketing principles with real local examples. Approaches will include different business models (e.g. FMGG, informal, service, Business to Business, Business to Government) etc will be highlighted. A compulsory marketing assignment will be part of the final exam. It is considered essential to ensure that graduates of the course are able to appreciate and understand the basic principles in marketing.
