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MSK > Students Mentorship Program

The Marketing Students Mentorship Programme

I think mentors are important and I don’t think anybody makes it in the world without some form of mentorship. Nobody makes it alone. Nobody has made it alone. And we are all mentors to people even when we don’t know it. – Oprah Winfrey

Whenever I am asked what is the missing link between a promising businessperson and a successful one, mentoring comes to mind. – Richard Branson

Leaders emerge due to natural gifting (10%), a crisis (5%) and, through the influence of another leader (85%). – John Maxwell

ISSUE STATEMENT
Currently, the up take of the marketing degree is multiply challenged by misconstrued perceptions such as;
Marketing is: ‘hawking’, ‘unprofessional, thus requiring no special training’, ‘not a challenging enough field’, ‘too theoretical and limited in practise’

VISION
To encourage the marketer at university level to confidently take up marketing as a profession and pursue it with excellence through interacting with those of like mind and learning from those with proficiency in the field.

PROBLEM STATEMENT

METHOD

  • A select group of youth are taken through 8 face to face mentorship and coaching sessions
  • The face to face sessions are structured to ensure the mentees get a full understanding on the basic work skills and competencies (for career and work)
  • Caters for practical sessions to ensure that learning is more effective and it takes root.
  • Increases self confidence
  • Grows self awareness
  • Clarifies career direction
  • Develops skill & knowledge
  • Helps avoid making preventable mistakes
  • Broadens understanding of organizations internal & external environment
  • Broadens networks & reduces isolation
  • Increases ability to perform in current /future role
Group composition 3rd and 4th year MSK student members (marketing majors)
Group size Maximum 30 participants
Duration of course (Cost) 8 sessions/lesson (Ksh. 1500)
Length of meetings 2 session/lessons per day (1 month – 4 Saturdays)
Recognition Ceremonial graduation at the end, where certificates are awarded to those who successfully completed the program (90% attendance threshold)
Hand-outs Participants will be given material on google doc’s

CURRICULUM PROGRAMME

DATE TOPIC ASSIGNMENT
Session 1 CV Writing – Interviewing Skills & FAQs
Personal Branding & Power Dressing – Value System : How to be a better you
Session 2 How a Marketing Department is Organized / Careers in Marketing
Rationale for Branding & brand building
Session 3 Below the line activations – experiential, personal selling
Session 4 Advertising Campaigns & Media Buying and outdoor media
Session 5 How to leverage on Public Relations
Session 6 Sports marketing –leveraging of sports fans fans bases Kester
Session 7 Conducting Marketing Research
Session 8 Online and Digital Marketing
Ingenuity in Marketing
Session 9 One on one session with mentors selected by MSK
– The mentee has a 2 hour session with a mentor

Once the coaching session are complete, MSK will seek to get the TEN BEST STUDENTS internships at various organisations;

  • Duration – 2 to 3 months internships
  • Monthly allowance of Kshs 25,000 – 30,000
  • MSK to work with each corporate to develop an internship programme that ensure that the interns get a good experience