Students Mentorship Program – Marketing Society of Kenya

Marketing Society of Kenya > Students Mentorship Program

The Marketing Students Mentorship Programme

Mentorship- a key to success

I think mentors are important and I don’t think anybody makes it in the world without some form of mentorship. Nobody makes it alone. Nobody has made it alone. And we are all mentors to people even when we don’t know it. – Oprah Winfrey

Whenever I am asked what is the missing link between a promising businessperson and a successful one, mentoring comes to mind. – Richard Branson

Leaders emerge due to natural gifting (10%), a crisis (5%) and, through the influence of another leader (85%). – John Maxwell

ISSUE STATEMENT
Currently, the up take of the marketing degree is multiply challenged by misconstrued perceptions such as;
Marketing is: ‘hawking’, ‘unprofessional, thus requiring no special training’, ‘not a challenging enough field’, ‘too theoretical and limited in practise’

VISION
To encourage the marketer at university level to confidently take up marketing as a profession and pursue it with excellence through interacting with those of like mind and learning from those with proficiency in the field.

PROBLEM STATEMENT

METHOD

A select group of youth are taken through 8 face to face mentorship and coaching sessions
The face to face sessions are structured to ensure the mentees get a full understanding on the basic work skills and competencies (for career and work)
Caters for practical sessions to ensure that learning is more effective and it takes root.

Benefits to the Mentee

Increases self confidence
Grows self awareness
Clarifies career direction
Develops skill & knowledge
Helps avoid making preventable mistakes
Broadens understanding of organizations internal & external environment
Broadens networks & reduces isolation
Increases ability to perform in current /future role

MSK Mentorship Class

Group composition	3rd and 4th year MSK student members (marketing majors)
Group size	Maximum 30 participants
Duration of course (Cost)	8 sessions/lesson (Ksh. 1500)
Length of meetings	2 session/lessons per day (1 month – 4 Saturdays)
Recognition	Ceremonial graduation at the end, where certificates are awarded to those who successfully completed the program (90% attendance threshold)
Hand-outs	Participants will be given material on google doc’s

CURRICULUM PROGRAMME

DATE	TOPIC	ASSIGNMENT
Session 1	CV Writing – Interviewing Skills & FAQs Personal Branding & Power Dressing – Value System : How to be a better you
Session 2	How a Marketing Department is Organized / Careers in Marketing Rationale for Branding & brand building
Session 3	Below the line activations – experiential, personal selling
Session 4	Advertising Campaigns & Media Buying and outdoor media
Session 5	How to leverage on Public Relations
Session 6	Sports marketing –leveraging of sports fans fans bases	Kester
Session 7	Conducting Marketing Research
Session 8	Online and Digital Marketing Ingenuity in Marketing
Session 9	One on one session with mentors selected by MSK – The mentee has a 2 hour session with a mentor

Internship

Once the coaching session are complete, MSK will seek to get the TEN BEST STUDENTS internships at various organisations;

Duration – 2 to 3 months internships
Monthly allowance of Kshs 25,000 – 30,000
MSK to work with each corporate to develop an internship programme that ensure that the interns get a good experience

The Marketing Students Mentorship Programme

Mentorship- a key to success

METHOD: Problem Statement

Benefits to the Mentee

MSK Mentorship Class

Internship